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What You Need to Know About Content Optimization

By Ben Shepardson | March 21, 2023
Google’s search engine algorithms are incredibly advanced and only grow more complex with every new iteration. The goal, of course, is to serve better results to its users, and that means if you want to get your content in front of potential clients, you need to give Google’s web crawlers what they’re looking for. This […]
Featured News, Real Estate Marketing

Why and How to Use Look Digital Signage in Commercial Real Estate

By Ben Shepardson | March 21, 2023
All too many real estate professionals work harder instead of smarter - especially when it comes to marketing through static signs. It might seem like simply something that goes with the territory, but relying on static signage means a heavy workload whenever a property sells, whenever its price changes, or whenever seasonal changes make current […]

How Will Google's Expansion to Local Ads Help Real Estate Agents

By Ben Shepardson | March 20, 2023
Google’s Local Services Ads have been instrumental in helping marketers target local demographics. Now, with its recent expansion, real estate agents can win big by capitalizing on the tool’s broader and more diverse toolset. Here’s what you should know about how Google’s expansion to Local Ads will help you market your real estate agency. What’s […]
Artificial Intelligence, Linkedin

LinkedIn Launches New AI to Expand Content for Real Estate Agents

By Ben Shepardson | March 13, 2023
If you are trying to become better as a professional, technology and digital marketing will consistently be a big part of the process. Today, the world is seeing revolutionary changes that are disrupting industries. Artificial Intelligence (AI) currently is part of a $136 billion market. If you work in a field like real estate, you'll always want […]

The Latest Real Estate Marketing Hack: Snapchat’s New Sound Tools

By Ben Shepardson | March 10, 2023
As one of the fastest-growing social media platforms today, Snapchat constantly shows how it can differentiate itself from its competitors. This is even more obvious after Snap’s recent announcement: its newly expanded audio features, including Sounds Recommendations for Lenses and Sound Sync for Camera Roll. Snapchat users are looking forward to these new tools to […]
Conversion Rate Optimization

How to Use Optimization to Boost Your Real Estate Landing Page CRO

By Ben Shepardson | March 9, 2023
Conversion rate optimization, or CRO for short, has become increasingly important for online marketing. As the measure of how well your website or landing page is converting prospects to sales, CRO is an essential metric for anyone trying to drive business to their website - and that includes real estate professionals. Without a solid CRO, […]
Facebook Marketing

Facebook Marketing Strategies: Types of Social Media Ads to Use on the Platform

By Ben Shepardson | March 8, 2023
As one of the biggest and arguably most influential social media platforms today, Facebook Marketing represents a major avenue for building brand awareness. This, of course, is why it’s the first stop for just about any marketer looking to grow their own company’s reach. If you’re running a social media marketing campaign, it simply must […]
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