SEO: Google Search's helpful content system and your website

Realtors: Google's New Unhelpful Content Algorhtymn Will Hurt Your Website

By Mihaela Lica Butler | October 12, 2023
Google's helpful content algorithm aims to curb a trend that will potentially (spam) fill Search with unoriginal, invaluable content that provides no satisfying experience to visitors. 

10 Content Optimization Strategies That Increase Real Estate Traffic (& Conversions!)

By Ben Shepardson | September 25, 2023
Optimizing content is crucial for driving more traffic to real estate websites and increasing conversion rates. Here are ten strategies that can help real estate professionals achieve this: 1. Keyword Research: 2. Create Quality Content: 3. Utilize Visuals: 4. Optimize for Mobile: 5. Local SEO Optimization: 6. Social Media Integration: 7. Internal Linking: 8. Utilize […]

10 Ways to Obtain Real Estate Backlinks

By RealtyBiz News | September 3, 2023
The world of real estate has become increasingly competitive, particularly in the realm of digital marketing. With the vast majority of homebuyers starting their search online, having a strong online presence is no longer a luxury but a necessity for real estate professionals. A key component of online presence and search engine optimization (SEO) is […]

Google E-A-T and Real Estate SEO: A Comprehensive Guide

By Ben Shepardson | August 21, 2023
SEO, or search engine optimization, is crucial for real estate businesses to ensure that their online presence is easily found by potential clients. Google's E-A-T criteria, which stand for Expertise, Authoritativeness, and Trustworthiness, play a significant role in determining how a website ranks in search results. What is Google E-A-T? Google's E-A-T guidelines help assess […]

How to Use SEO to Promote Your Real Estate Brand

By Ben Shepardson | July 19, 2023
In today's digital age, search engine optimization (SEO) is essential for any real estate brand that wants to be successful. By optimizing your website and online content for search engines, you can increase your visibility and attract more leads. Here’s what you should be thinking about when it comes to proper SEO use, especially if […]

What are the top 100 real estate long-tailed keywords?

By RealtyBiz News | June 12, 2023
In the fast-paced and highly competitive real estate market, effective digital marketing strategies are crucial for success. One of the key aspects of digital marketing is search engine optimization (SEO), which involves targeting specific keywords to improve a website's visibility on search engine results pages (SERPs). Long-tailed keywords, which are longer and more specific phrases, […]
SEO, Video Marketing

Social Media Video Marketing: A Real Estate Agent’s Best Tool

By Ben Shepardson | June 2, 2023
Social media video marketing is a powerful tool that real estate agents can use to reach more potential clients, build relationships, and close more deals. In fact, a recent study by HubSpot found that 80% of consumers watch videos online every week, and 50% of them say that they've been influenced by a video to […]
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