Featured News, Real Estate Technology, Social Media

Are All Those People Really Your Friends?

By Joe Spake | February 28, 2011
Throughout history, from pre-language communications to the new social media, connection has been the catalyst for cultural evolution. Connection is about sharing ideas, but in 2011, when advertisers entice us to "like" them on FaceBook, and marketers measure their effectiveness by how many Twitter followers they can acquire, the quality of the connection has been eroded.
Industry Technology, US Real Estate

VirtualTourCafe Welcomes Sales Boost in Rebounding Market

By Tavis J. Hampton | February 26, 2011
VirtualTourCafe launched last year and has a client list that includes Coldwell Banker, RE/MAX, Prudential, Keller Williams, ERA, Century 21, and Weichert. According to CEO Tim Denbo, other virtual tour services were either too expensive, too complex, or simply not using modern, competitive technology.
Featured News, Product Reviews

America's Top Invisible Real Estate Companies

By Phil Butler | February 4, 2011
Looking across the digital landscape of real estate brokerages, it's easy to see why some businesses are prospering even in bitter economic times - and how some are failing miserably. Anyone who says online marketing and social media matter little is destined to failure. Even if online branding for the sake of good PR is the only gain, industry professionals can all benefit from online visibility. Many are however, invisible for all intents and purposes.
Featured News, Real Estate Technology

Chicago Realtor Competition No Contest

By Phil Butler | February 3, 2011
Looking at Chicago's leading real estate companies, one has to wonder why some put up websites at all? With one or two clear leaders in the industry, online at least, wouldn't these hard times prompt competitors to try harder? Evidently the competition is in a "weeding out" stage. For those unwilling to adjust to the times, extinction will be the end for many.
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