Real Estate Marketing & Beyond
West Coast property management and development company Guardian Real Estate Services (Guardian) has taken action to express their long standing concern with social issues and has made a formal commitment to increase diversity in its workforce and supply chain. As a major affordable housing developer in the US, Guardian deals with the challenges faced by individuals and families confronting unequal treatment due to their income and/or ethnic status on a daily basis.
“We know that committing to Social Equity and Diversity is the right thing to do for our society. We also know research shows organizations that actively pursue responsible efforts to these goals are organizations that become stronger, both internally, and in their industry. This ‘double bottom line’ emphasis is important to our company,” says Tom Brenneke, President (pictured right).
The formal commitment made by Guardian features a policy designed to explore all avenues that could lead to increasing the diversity of the Guardian workforce and of its supply chain. Currently, 24% of its staff self‐identify as ethnic minorities, 47% are female, and 60% of Executive Management Team are female. The company plans to actively recruit certified minority firms and advise its vendors to extend opportunities to certified minority firms.
Guardian shows Social Equity is a top priority through increasing awareness of the issue. Guardian’s Executive Management Team decided they needed to put more efforts into expanding the company’s initiatives to become a strong contributor to improved social equity company‐wide.
