Real Estate Marketing & Beyond
In today's digital age, search engines play a vital role in customer acquisition. While Google is undoubtedly the global leader, Bing, powered by Microsoft, is not to be underestimated. As a real estate professional, tapping into the potential of Bing to acquire more customers can give you an edge over your competitors who overlook this powerful platform. This article will guide you on how to use Bing's features effectively to boost your real estate business.
Bing, with approximately 1.03 billion unique global visitors each month as of 2021, offers an opportunity to reach a massive audience. Many of its users are in the U.S., and its demographic skews towards older and more affluent individuals, often an ideal target for real estate marketing.
Just like Google, Bing uses complex algorithms to rank websites. Understanding these algorithms and implementing Bing-friendly SEO tactics can help your real estate business rank higher.
3.1. Keyword Optimization: Use Bing's Keyword Research tool to identify popular search terms relevant to your business. Incorporate these keywords into your website content, URLs, meta tags, and image descriptions.
3.2. Website Speed and Security: Bing values fast, secure websites. Ensure your website loads quickly and uses HTTPS for security.
3.3. Social Media Integration: Bing's algorithms consider social media engagement more heavily than Google's. Share your content on social media platforms, encouraging likes, shares, and comments.
Listing your business on Bing Places will improve your visibility in local searches, a crucial factor in the real estate industry. Fill in as much information as possible – including your address, hours of operation, and photos of your properties.
Bing Ads, now Microsoft Advertising, lets you display ads on Bing's network. It often provides a lower cost-per-click (CPC) and less competition than Google Ads, enabling you to reach your target audience more affordably.
5.1. Keyword Research: Use Bing's Keyword Planner to identify the most effective keywords for your campaigns.
5.2. Ad Copy: Write compelling ad copy that highlights your unique selling points and includes a strong call to action.
5.3. Targeting: Bing allows you to target your ads by geographic location, time of day, day of the week, and device. Use these options to reach your ideal customers at the most opportune times.
Bing's remarketing feature allows you to target previous website visitors with personalized ads, keeping your business top of mind. This can be particularly useful in real estate, where the decision-making process can take time.
Bing Webmaster Tools provides insights into how Bing sees your website. Use it to track your site's performance, identify issues, and implement necessary fixes. Regularly reviewing these analytics will help you understand what's working and where there's room for improvement.
Building trust is crucial in real estate. By providing quality content that answers searchers' queries, you position yourself as a trusted expert. Publish informative articles, guides, infographics, and videos on your website and share them across Bing's network.
While Bing might not have the same reach as Google, it offers significant opportunities for real estate professionals willing to explore this platform. By optimizing your website for Bing SEO, using Bing Places, advertising with Microsoft Advertising, using remarketing, monitoring your performance with Bing Webmaster Tools, and building trust, you can tap into Bing's audience and acquire more real estate customers.
Leveraging Bing is about recognizing its unique strengths and understanding its user base. Its audience’s demographics, the platform's emphasis on social signals, and lower competition for ad space present valuable opportunities. As with any marketing strategy, it requires ongoing monitoring and tweaking, but the potential return on investment makes it well worth the effort.
Remember, when it comes to digital marketing, diversification is key. Don't miss out on the potential of Bing to boost your real estate customer acquisition strategy.
