Master bathrooms are making extra space for showers, according to the 2019 U.S. Houzz Bathroom Trends Study. Four in five homeowners upgrade their shower during master bathroom renovations (83 percent) and over half increase their shower size (54 percent). This is particularly notable when considering that only 22 percent expand their master bathroom square footage during renovations.
For many master bathroom renovators, shower expansion alleviates the pre-project pet peeve of a small shower (38 percent), which is second only to having an outdated space (59 percent). In addition, 24 percent of renovating homeowners remove their master tub and more than four in five of those choose to enlarge the shower in its place (84 percent).
Homeowners are making substantial investments on their master bathroom renovations. The space commands the second highest median spend in home remodels at $8,000 nationally, a 14 percent year-over-year increase from 2017 to 2018. Median spend also increased for major master bathroom remodels, from $10,100 to $12,000, respectively, as well as for minor remodels, from $2,000 to $2,300, respectively.* Among the top 50 U.S. metropolitan areas by population, San Francisco and San Jose have the highest median spend on master bathroom remodels ($15,000 and $13,000, respectively), while Orlando has the lowest ($3,760).
“Bathrooms have always been a top room to renovate, along with kitchens, and now we’re seeing homeowners double down on their master bathrooms and doing tub to shower conversion options,” said Nino Sitchinava, Houzz principal economist. “The cost of materials including stone and tile has increased due to trade disputes, driving up master bathroom spend. Despite this, renovation activity remains strong, propped by high home equities and homeowners’ desire to stay put given the limited housing supply.”
Nearly half of renovating homeowners report that they relax in their bathrooms (45 percent). Cleanliness and lack of clutter are key to creating a relaxing sanctuary (68 and 60 percent, respectively), among those who relax in their bathroom. To achieve an organized oasis, master bathroom renovators are upgrading their vanity (77 percent), medicine cabinet and other cabinets (each 31 percent). Neutral tones help to further the spa-like feel with white or wood vanities (34 and 29 percent, respectively), white counters (46 percent), gray or white flooring (31 and 19 percent, respectively), and gray or white walls (29 and 27 percent, respectively). Also, among those who added or replaced their bathtub, popularity of freestanding flat-bottom tubs grew from 41 percent in 2017 to 50 percent in 2019.
Additional bathroom trends from the study include:
The hiring of professional help has remained stable in recent years (83 percent). However, renovating homeowners are increasingly likely to hire bathroom specialists including bathroom remodelers (20 percent in 2019, up from 17 percent in 2017) and bathroom designers (14 percent in 2019, up from 12 percent in 2017).
You can download the full 2019 U.S. Houzz Bathroom Trends Study here.
Houzz has over 19 million photos of professionally designed interiors and exteriors, including completed bathroom projects, and more than 2.4 million active home remodeling and design professionals including kitchen and bath remodelers, kitchen and bath designers, architects and general contractors. The Houzz Shop offers more than 10 million products, including items for the bathroom from showers and vanities to tile and linens.
The “U.S. Bathroom Trends Study” is an online survey fielded to U.S. Houzz users between June and July 2019. n=1,360.
*A major remodel is defined as a remodel where a homeowner upgrades at least the shower area; a minor remodel does not include a shower upgrade.
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