Now You Can Measure Engagement With LinkedIn

LinkedIn is trying to prove to its 300 million users that it’s more than just a digital resume platform. The social network is offering a new Content Marketing Score tool, which can help companies measure their audience’s engagement

Redfin Begins Offering Negotiation “Insights” Of Its Listings

A Seattle-based real estate brokerage has come up with a unique way of trying to engage its users by providing “offer insights” on all of the listings it displays, in addition to general information about the properties.

RealtyBizNews: Real Estate Marketing & Beyond