Content is king and content marketing has been exploding in the last decade. Companies are starting to see real value in marketing content (instead of products or services) to consumers. And the real estate industry is no different. The goal of content is to get your prospective buyers engaged and lead them to the next step in
Building Your ROI with Internet Marketing as a Realtor
July 28, 2017 by
Internet marketing for real estate agents can be one of your best opportunities to build your brand and expand your client reach, but there’s an art to it.
Make sure your content passes the “strawberry test”
May 15, 2017 by
Anyone who engages in online content marketing needs to ensure they pass the “Strawberry test”, which involves making it inviting, bite-sized and healthful
3 Must-Use Writing Tools for Real Estate Marketing – Especially if You Aren’t a Writer!
March 13, 2017 by
In today’s real estate marketing domain (and pretty much any other industry, for that matter), digital content is king, and that reign isn’t ending anytime soon. Which means you need top notch, click-worthy, action-evoking content
5 Social Media Marketing Tips for Real Estate Agents for 2016
November 17, 2016 by
What started as one college networking website has spurned the development of similar platforms and evolved into one of the most powerful marketing and interaction tools to date. Social media continues to evolve in form and function,
Skyword integrates Google Analytics with its content marketing platform
January 21, 2016 by
Skyword Analytics + GA combines the power of Google Analytics with the unique storytelling metrics of Skyword’s platform, giving users a holistic view of the “health” of their online content
Content marketing, SEO and real estate: a recipe for success
June 26, 2015 by
Gone are the days when several articles in well ranked sites, some directories listings and a site with great content were enough. Content marketing was a trend a few years ago and is not something everyone does, including real estate professionals and real estate companies. This means that it gets harder and harder to make
Lead Generation Through Content Marketing
July 29, 2014 by
Content marketing is an ongoing conversation. If you can capture the interest and trust of your readers, you have exponentially increased your opportunity to capture and nurture these conversations into motivated and loyal clients.
Now You Can Measure Engagement With LinkedIn
May 13, 2014 by
LinkedIn is trying to prove to its 300 million users that it’s more than just a digital resume platform. The social network is offering a new Content Marketing Score tool, which can help companies measure their audience’s engagement
