Google Drops FLoC, Pivots Towards Topics and FLEDGE

Last week Google dropped FLoC (Federated Learning of Cohorts) – a controversial technology Google planned as part of the Privacy Sandbox initiative. FLoC was supposed to give advertisers the means of targeting ads without exposing details on individual users by clustering them into groups based on their browsing activity. But FLoC triggered powerful opposition from

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Essential Google Updates You Must Know at the Beginning of 2022

Google will phase out third-party cookies in the Chrome browser by mid-2023.
Google rolled out the indexifembedded robots tag, giving webmasters more control over when their content is indexed.

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