About Mihaela Lica Butler

Mihaela Lica Butler is senior partner at Pamil Visions PR. She is a widely cited authority on public relations issues (BBC News, Force for Good, Reuters, Al Jazeera, and others), with an experience of over 20 years in online PR. Mihaela is also the editor at Argophilia Travel News and a consultant for many online travel companies.

How to Groom and Grow a Facebook Page for Realtors



Grooming and growing a Facebook page for realtors is time-consuming, but it will work if you follow simple rules. Then, go beyond the basics.
If you are a realtor, you need to send a clear message: you care about the people looking for a home. Let your Facebook page reflect that feeling. 

How to Create an Effective Real Estate Newsletter



The key ingredients of an effective real estate newsletter are personalization, creative content, imagery, strong taglines, and positive calls to action.

Google Local Pack Tips for Real Estate Agents



Local search SEO for real estate agents can offer significant advantages over the competition once they unlock Google Local Pack’s secrets and follow Google’s SEO rules.    Leveraging onsite and offsite SEO can boost your search engine rankings and your position in the Google local pack – the first-page section of the search results showing you local businesses […]

5 Wall Art Home Decor Trends of 2021



Wall art is one of the top interior design trends of the year, likely to remain trendy in 2022, especially when the approach is modular and flexible. While accent walls are out of fashion, wallpapers make a strong comeback, murals are creative and fun, and green walls are a nod to the environment while adding […]

B2B Lead Generation for Realtors Using Instagram



A simple six step guide for using Instagram for interaction and for creating B2B leads.

Why You Need an Email Database for Real Estate Marketing



An email database is a strategic online marketing tool for any business in the digital age. It enables entrepreneurs to build strong relationships

Top 10 Real Estate Marketing Trends of 2021



Here are the top 20 real estate marketing trends of 2021.

How to Use Facebook as a Real Estate Marketing Tool



Facebook has a dedicated page to meet real estate professionals’ marketing needs on its social network and Instagram.

Three Novel Visual Real Estate Marketing Ideas to Stand Out from the Crowd



Brokers and real estate agents spare no effort to keep ahead of their competitors. Using SEO, Google local business pages, listings on niche sites and power networks like Zillow and Trulia, and employing social media creatively are common marketing tactics that help the process. But there are also more advanced strategies that will appeal to […]

Real Estate Marketing Tools to Get Leads and Drive Sales



The real estate industry took a substantial setback because of the COVID-19 pandemic affecting the world. Realtors now face more challenges than ever to reach their customers and to maintain relevance on the market. The following set of marketing tools may help real estate agents adjust their marketing plans to get more leads, retain their […]