About Mihaela Lica Butler

Mihaela Lica Butler is senior partner at Pamil Visions PR. She is a widely cited authority on public relations issues (BBC News, Force for Good, Reuters, Al Jazeera and others), with an experience of over 10 years in online PR. Mihaela is also the editor at Argophilia Travel News and a consultant for many online travel companies.

Three Novel Visual Real Estate Marketing Ideas to Stand Out from the Crowd



Brokers and real estate agents spare no effort to keep ahead of their competitors. Using SEO, Google local business pages, listings on niche sites and power networks like Zillow and Trulia, and employing social media creatively are common marketing tactics that help the process. But there are also more advanced strategies that will appeal to […]

Real Estate Marketing Tools to Get Leads and Drive Sales



The real estate industry took a substantial setback because of the COVID-19 pandemic affecting the world. Realtors now face more challenges than ever to reach their customers and to maintain relevance on the market. The following set of marketing tools may help real estate agents adjust their marketing plans to get more leads, retain their […]

Virtual Open House Tours: A Safe Alternative for Realtors During the COVID-19 Crisis



Many countries around the world are in lockdown or under strict restrictions of movement. The COVID-19 crisis has hit many businesses hard. Among them, real estate experiences critical setbacks too. According to NAR’s latest Economic Pulse Flash Survey, home buyer interest has decreased due to the coronavirus outbreak, and Capital Economics said that home sales […]

Social Media as an Essential Tool for Selling Real Estate in the Time of COVID-2019



The COVID-19 crisis forces many businesses to adapt to what public health officials have coined as social distancing. Because trading in-person is now hard, entrepreneurs finally see the value of social media and turn to a variety of channels to reach consumers – social media being the most flexible and affordable of all. On March […]

Essential COVID-19 tips marketers must know right now



The global COVID-19 crisis reshapes the way we do business offline and online. Businesses – including real estate – are going to struggle for a while. For instance, mortgage applications plummeted 24% compared to 2019, while refinancing applications recorded an increase of 168%. Recent estimates predict that home sales could fall by 35% annually this […]

Voice Search SEO: Is Your Real Estate Site Optimized?



Voice search SEO is the hot new trend in website optimization. Is your real estate website optimize to rank well in voice search results?

Here’s Why You Should Use Facebook for Real Estate Marketing



Facebook is a gold-mine for real estate marketing because it simply is too big to ignore. The social network boasts over 2.01 billion users who are active every month,

Foreign Buyers Boost Mallorca Market



A market forecast from the Instituto de Practica Empresarial (IPE) business school, in collaboration with property company Mar Real Estate, reveals a resurgent Spanish market. With the spotlight on Costa del Sol, the report also shows Mallorca properties spurring the overall upward trend. With the overall market set to grow from 5% to 7%, the Mallorca and the Balearics scene are the most prevalent positives.

Essential Tips to Help You Find a Roommate Using Social Media



Social media can be used for virtually any purpose, from simple interactions with friends and family, to learning, seeking advice, planning a holiday, losing weight, and so much more. An infographic by Homes.com and ForRent.com, shows just How to Use Social Media to Find a College Roommate. Social media can help you a suitable roommate, provided that […]

Ivanhoé Cambridge & Partners Acquire 73 Silicon Valley Buildings



Last week Ivanhoé Cambridge announced the acquisition of a total of 73 office buildings in Silicon Valley. In partnership with affiliates of TPG and DivcoWest, IC further expands their US portfolio of properties. The deal allows these partners access to some 6.4 million square feet of long terms lease property in and around San Jose. Ivanhoé Cambridge’s President, […]