About Mihaela Lica Butler

Mihaela Lica Butler is senior partner at Pamil Visions PR. She is a widely cited authority on public relations issues (BBC News, Force for Good, Reuters, Al Jazeera and others), with an experience of over 10 years in online PR. Mihaela is also the editor at Argophilia Travel News and a consultant for many online travel companies.

B2B Lead Generation for Realtors Using Instagram



A simple six step guide for using Instagram for interaction and for creating B2B leads.

Why You Need an Email Database for Real Estate Marketing



An email database is a strategic online marketing tool for any business in the digital age. It enables entrepreneurs to build strong relationships

Top 10 Real Estate Marketing Trends of 2021



Here are the top 20 real estate marketing trends of 2021.

How to Use Facebook as a Real Estate Marketing Tool



Facebook has a dedicated page to meet real estate professionals’ marketing needs on its social network and Instagram.

Three Novel Visual Real Estate Marketing Ideas to Stand Out from the Crowd



Brokers and real estate agents spare no effort to keep ahead of their competitors. Using SEO, Google local business pages, listings on niche sites and power networks like Zillow and Trulia, and employing social media creatively are common marketing tactics that help the process. But there are also more advanced strategies that will appeal to […]

Real Estate Marketing Tools to Get Leads and Drive Sales



The real estate industry took a substantial setback because of the COVID-19 pandemic affecting the world. Realtors now face more challenges than ever to reach their customers and to maintain relevance on the market. The following set of marketing tools may help real estate agents adjust their marketing plans to get more leads, retain their […]

Virtual Open House Tours: A Safe Alternative for Realtors During the COVID-19 Crisis



Many countries around the world are in lockdown or under strict restrictions of movement. The COVID-19 crisis has hit many businesses hard. Among them, real estate experiences critical setbacks too. According to NAR’s latest Economic Pulse Flash Survey, home buyer interest has decreased due to the coronavirus outbreak, and Capital Economics said that home sales […]

Social Media as an Essential Tool for Selling Real Estate in the Time of COVID-2019



The COVID-19 crisis forces many businesses to adapt to what public health officials have coined as social distancing. Because trading in-person is now hard, entrepreneurs finally see the value of social media and turn to a variety of channels to reach consumers – social media being the most flexible and affordable of all. On March […]

Essential COVID-19 tips marketers must know right now



The global COVID-19 crisis reshapes the way we do business offline and online. Businesses – including real estate – are going to struggle for a while. For instance, mortgage applications plummeted 24% compared to 2019, while refinancing applications recorded an increase of 168%. Recent estimates predict that home sales could fall by 35% annually this […]

Voice Search SEO: Is Your Real Estate Site Optimized?



Voice search SEO is the hot new trend in website optimization. Is your real estate website optimize to rank well in voice search results?