YouTube influencers helping agents to sell luxury homes

YouTube influencers are shining a spotlight on luxury real estate, with videos that offer a closer look at some of the mansions of the ultra wealthy. This new trend for focusing on high-end properties has improved YouTube’s status as an “important marketing channel for even the most privacy-obsessed home seller”, the Wall Street Journal reported.

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Social media influencers are being paid to promote real estate

Some real estate agents have had the novel idea of partnering with social media influencers in order to get younger, first-time buyers checking out their listings. A story in Bloomberg last week revealed that agents are turning to social media influencers to sell the idea of a better lifestyle, with Instagram posts or YouTube videos

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RealtyBizNews: Real Estate Marketing & Beyond