YouTube influencers are shining a spotlight on luxury real estate, with videos that offer a closer look at some of the mansions of the ultra wealthy. This new trend for focusing on high-end properties has improved YouTube’s status as an “important marketing channel for even the most privacy-obsessed home seller”, the Wall Street Journal reported.
YouTube influencers helping agents to sell luxury homes
May 5, 2021 by Mike Wheatley
Filed Under: Luxury Real Estate, Real Estate Marketing, Social Media Tagged With: high-end homes, Luxury real estate, social media influencers, TikTok influencers, Youtube influencers
Social media influencers are being paid to promote real estate
December 9, 2020 by Mike Wheatley

Some real estate agents have had the novel idea of partnering with social media influencers in order to get younger, first-time buyers checking out their listings. A story in Bloomberg last week revealed that agents are turning to social media influencers to sell the idea of a better lifestyle, with Instagram posts or YouTube videos
Filed Under: Featured News, Instagram, Real Estate Marketing, Social Media Tagged With: condo marketing, Instagram influencers, Instagram marketing, marketing trends, social media influencers