24% of consumers embrace virtual home buying

Real estate professionals might be forgiven for thinking the coronavirus pandemic would hit their businesses hard, but instead, it seems that consumers are more than willing to embrace online listings, detailed photos and virtual tours of the homes they’re interested in. In fact, many are quite willing to put down an offer on a home,

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How to prepare for a video home tour

With most Americans continuing to stay at home to try and prevent the spread of the coronavirus, real estate agents are increasingly relying on video or virtual home tours to show clients their listings. Many agents feel that these video tours can help make up for the lack of an in-person viewing, but they still

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The U.S. shuts down, but home selling goes on

Even as COVID-19 forces mass closures across the United States, home selling is still happening. That’s according to Redfin, which says real estate professionals have quickly adapted to working from home. Redfin said it saw a 494% increase in requests for agent-led video tours last week, following an 80% increase the week before. Most of

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Creating Video Tours for your Listings

Building a video tour is a creative challenge that requires some combination of skills and resources, beyond the lens. With a little forethought and practice, you can tap this medium’s potential and make it into one of the most effective marketing resources at your disposal.

3 Tips For Making Fantastic Video Listings

If you want to maintain a competitive edge in today’s market, you need video — true video, not just photo slideshows or 360-degree pan-and-scans. In this day of ubiquitous content streaming, video is what catches (and holds) buyers’ attention.

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