RealtyBizNews - Real Estate Marketing and Beyond
Real Estate Marketing & Beyond
Home » Press Release » The Better Homes and Gardens® Real Estate Brand Affiliates with Relocation-Based Real Estate company in Northern VA

The Better Homes and Gardens® Real Estate Brand Affiliates with Relocation-Based Real Estate company in Northern VA

By RealtyBiz News | August 30, 2022

 Better Homes and Gardens Real Estate LLC announced today the affiliation of Better Homes and Gardens Real Estate Reserve Agents based in Fairfax, Va. 

Owned by Bill Mulholland and managed by broker Kristina Thomas, the company services Northern Virginia, Maryland and surrounding areas. After starting his own relocation company in 2000, Mulholland leveraged his experience to establish a brokerage built around technology and top-tier service. Thomas, who oversees the brokerage, started her real estate career in 2005 and has served in leadership positions for several top-performing firms. She also has extensive experience managing relocation divisions.

Better Homes & Gardens Real Estate

The close-knit company specializes in relocation clients, primarily working for the government and law enforcement agencies. The brokerage prides itself on having highly experienced and well-trained real estate professionals committed to delivering exceptional services for their clients. The firm’s service area includes three of the nation’s top 5 wealthiest counties/communities according to the U.S. Census: Loudoun County, Va. (1), Falls Church, Va. (2) and Fairfax County, Va. (5).


  • Thomas intends to actively recruit professional, top-ranking and new agents who will be drawn to the brand’s many dynamic tools, products and resources to help them grow their business, including the MoxiWorks product suite, which will streamline agents’ activities and enhance the client experience. 
  • Thomas will leverage strategic mergers and acquisitions to expand the company’s size and market share.
  • Thomas is confident that the brand’s unique lifestyle offerings, such as access to the Personalized Magazine Subscriptions and PinPointSM, the proprietary BHGRE® brand tool that taps into consumer behavior data from Better Homes & Gardens magazine and its publisher Dotdash Meredith’s customer database of more than 175 million consumers, will play a significant role in supporting client acquisition for the brokerage’s affiliated agents.
  • Agents will also be well-positioned for increased productivity with access to Be Better® University, the brand’s proven professional development and award-winning learning platform. Courses are available to affiliated brokers and agents across various topics, from luxury certification to productivity, technology, and skill development. Classes and workshops are offered live, virtually and on-demand.
  • Community involvement is an important aspect for the company as they give back to a variety of local causes and charities, such as fundraising for Local Heroes events benefitting local law enforcement, firefighters and teachers. 
  • reports that the median sales price for a home in Fairfax County is $650,000, $685,000 in Loudoun County and $720,000 in Falls Church.


“Kristina’s depth of experience and considerable business acumen combined with her ambitious growth plans bode well for the company’s continued success and future growth. She has held the firm’s agents to perhaps the highest service standards in their work with relocation clients, creating a strong foundation from which to expand the company’s scope. We look forward to working with Kristina as she executes her expansion plans as a new member of the BHGRE network.”

- Sherry Chris, President & CEO, Better Homes and Gardens Real Estate LLC

“We have invested a decade in building our business around exceptional relocation service and have developed many strong referral partnerships. As we look to bring the business to the next level, diversifying our client base is a main focus. As a Better Homes and Gardens® Real Estate affiliated company, we have access to a unified technology solution, multiple avenues for client acquisition and a comprehensive learning platform to help agents expand and transform their business portfolio. In addition, we benefit from the tremendous name recognition, inherent trust and consumer connection that comes with being affiliated with real estate’s only lifestyle brand.” 

- Kristina Thomas, Managing Broker, Better Homes and Gardens Real Estate Reserve Agents

"At our company, we have made it our mission to go above and beyond for our agents and clients. Kristina has done a tremendous job of helping to strengthen the company's foundation with a keen eye on the future. Our partnership with Better Homes and Gardens Real Estate will offer agents customer-focused programs, tools and resources they need to take their businesses to even greater heights."

-Bill Mulholland, Owner, Better Homes and Gardens Real Estate Reserve Agents

About Better Homes and Gardens Real Estate

Better Homes and Gardens® Real Estate is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.

The growing Better Homes and Gardens® Real Estate network includes more than 12,490 independent sales associates and approximately 400 offices serving home buyers and sellers across the United States, Canada, Jamaica, The Bahamas, Australia and New Zealand.

Better Homes and Gardens® is a registered trademark of Meredith Operations Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

Follow Us
Find topics in marketing, technology, and social media for realtors, and housing market resources for homeowners. Be sure to subscribe to Digital Age of Real Estate.
Follow Us
  • Sign up to Realty Biz Buzz
    Get Digital Marketing Training
    right to your inbox
    All Contents © Copyright RealtyBizNews · All Rights Reserved. 2016-2024
    Website Designed by Swaydesign.
    linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram