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THE BETTER HOMES AND GARDENS REAL ESTATE BRAND WELCOMES START-UP BROKERAGE IN SOUTHWEST GEORGIA

By RealtyBiz News | December 2, 2022

Better Homes and Gardens Real Estate LLC announced today the affiliation of Better Homes and Gardens Real Estate Historic based in Thomasville, Ga. 

The firm is owned and operated by Will Palmer, a native of Thomasville, Ga, who also oversees a real estate company in Santa Rosa Beach, Fla. 

Better Homes and Gardens

Launching the brokerage with the Better Homes and Gardens® Real Estate brand, Palmer can build a full-service firm where agents will have access to proprietary avenues for lead generation, technology resources and business-building tools. Additionally, the firm will offer agents a unique opportunity to advance their professional development and skillsets through Be Better University®, the brand’s award-winning learning platform. 

“Opening a company in my hometown has been a long-term goal of mine,” said Palmer, Broker/Owner. “I couldn’t think of a better brand to help me build a real estate firm in Thomasville. As the market evolves, buyers and sellers will come to expect more, and our affiliated agents will have a distinct edge to help them win listings, earn the trust of their clients and ultimately to build their businesses.”

Palmer will also tap into the Better Homes and Gardens Real Estate brand’s sophisticated marketing resources to enhance the client experience, including its unique luxury program Distinctive Collection by Better Homes and Gardens Real Estate®.

“Thomasville’s rich history, vibrant downtown and outdoor amenities align perfectly with a lifestyle brand that has inspired generations for over 100 years,” commented Palmer. “Our affiliation with the Better Homes and Gardens Real Estate brand gives our affiliated agents a competitive advantage and the opportunity to connect with consumers in a meaningful and relevant way, every day of the year.”

“We are thrilled Will has affiliated with us to launch Better Homes and Gardens Real Estate Historic,” said Sherry Chris, President & CEO, Better Homes and Gardens Real Estate LLC. “The firm and affiliated agents will have access to state-of-the-art technology and extensive marketing resources to give their clients a unique advantage. Under Will’s adept leadership, the brokerage can leverage these differentiators to help drive expansion and growth.”

About Better Homes and Gardens Real Estate LLC

The Better Homes and Gardens® Real Estate network is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, the Better Homes and Gardens Real Estate network embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.

The growing Better Homes and Gardens® Real Estate network includes approximately 12,600 independent sales associates in approximately 420 offices serving home buyers and sellers across the United States, Canada, Jamaica, The Bahamas, Australia and Turkey.

Better Homes and Gardens®, the Better Homes and Gardens Real Estate logo, and BHGRE® are registered service marks owned by Meredith Operations Corporation and licensed to Better Homes and Gardens Real Estate LLC. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

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