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Why Content Marketing is Essential for Your Real Estate Business

By Shanea Patterson | September 28, 2021

Content is king and content marketing has been exploding in the last decade. Companies are starting to see real value in marketing content (instead of products or services) to consumers. And the real estate industry is no different. 

The goal of content is to get your prospective buyers engaged and lead them to the next step in the buyer’s journey. So if you’re not taking full advantage of all that content marketing has to offer, you could be missing out on a lot of potential sales. 

Here’s why content marketing is essential for your real estate business.

Why Content Marketing is Essential for Your Real Estate Business

1. Content Marketing Helps Build Long-Term Client Relationships

Content marketing in real estate is a bit different than content marketing in other industries because we’re not aiming to get repeat business. Our main goal is to get the buyer into a home they love and to make the sale – get to the closing table. 

But more than that, it’s to create a lasting impression in the mind of the buyer (or seller) – whoever you happen to be working with. And that means consistently creating content that keeps motivated sellers in mind.

2. Helps Generate Organic Leads

Generating organic leads is a crucial part of any real estate business and content marketing can help you generate organic leads so you know that your prospects are not only in the market to buy a home, but they’re already primed and ready to start looking at properties. 

By putting out content regularly that helps your target audience solve a problem or answers a question they might’ve had about the whole home-buying process, it’s almost like you’re casting a net and drawing them into your buyer’s journey. 

3. Builds Trust

If one thing is true, it’s that your prospects need to be able to trust you. And content marketing is one way that builds not only authority, but trust. By providing clear, reliable, concise information when they need it, you’ll become the go-to source for real estate information. 

Add a little flair and you’ve got yourself some lifelong clients. Whenever they’re in the market to buy a new house, they’ll immediately think of you. 

4. Helps with Branding

Branding is a crucial part of growing a real estate business. People need to know who you are and what you specialize in. Content marketing can help you grow your brand by connecting you to the right people. When you deliver consumable content that people actually enjoy and find value in, you won’t have much trouble convincing them of your brand’s value. They’ll already be convinced because you’ve already shown them who you are and what you’re already capable of. 

Getting Started on Your Content Marketing Plan

Now that you know why content marketing is so important for your real estate business, you can start crafting a content marketing plan that works for your business. Creating quality content on a consistent basis is key. So make sure that once you start your content marketing journey, you stick with it. You could also add a vending machine in your business area to attract more customers. You’ll be glad you did once you start reaping the rewards.

Bio: Shanea Patterson is a freelance copywriter and content creator, the founder of Ultimate Freelance Guide, author of The Ultimate Guide to Living Your Best Freelance Life, NYU grad, and a huge marketing enthusiast. She is a sought-after freelance copywriter and content creator who’s been published on USA Today, Small Biz Daily, Overture Global Magazine, and OnDeck. She’s a regular contributor to Realty Biz News.
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