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20 Ways To Build A Strong Online Real Estate Presence

By Ben Shepardson | May 11, 2023

In today's digital age, having a strong online presence is crucial for any business, including the real estate industry. With the majority of homebuyers and sellers turning to the Internet for their real estate needs, it's essential for real estate agents and brokers to have a strong online presence. In this article, we'll discuss 20 ways to build a strong online real estate presence.

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  1. Build a professional website: A professional website is a must-have for any real estate professional. Your website should have a modern design, be easy to navigate, and provide all the necessary information about your services.
  1. Optimize your website for search engines: Your website should be optimized for search engines so that potential clients can find you easily. This includes using relevant keywords, creating high-quality content, and optimizing your website's structure.
  1. Use social media: Social media is an excellent way to connect with potential clients and promote your services. You should have active profiles on popular social media platforms such as Facebook, Twitter, and Instagram.
  1. Create engaging content: Creating engaging content is essential to building a strong online presence. You can create blog posts, videos, infographics, and other types of content that provide valuable information to potential clients.
  1. Use email marketing: Email marketing is an effective way to stay in touch with your clients and keep them informed about your services. You can use email to share new listings, market reports, and other relevant information.
  1. Leverage video marketing: Video marketing is becoming increasingly popular, and for a good reason. Videos can provide a more immersive experience and help potential clients get a better sense of your services and properties.
  1. Offer virtual tours: With many buyers now looking to buy homes remotely, offering virtual tours is essential. You can use virtual tours to showcase properties and provide a more immersive experience.
  1. Invest in professional photography: High-quality photography is crucial for showcasing properties online. Invest in professional photography to ensure that your listings look their best.
  1. Use online advertising: Online advertising can help you reach a wider audience and promote your services. You can use platforms such as Google Ads and Facebook Ads to create targeted campaigns.
  1. Participate in online communities: Participating in online communities can help you build your reputation and connect with potential clients. You can participate in forums, Facebook groups, and other online communities.
  1. Build a referral network: Building a referral network can help you generate more leads and grow your business. You can partner with other real estate professionals, service providers, and local businesses to create a referral network.
  1. Use online reviews: Online reviews are an essential part of building a strong online presence. Encourage your clients to leave reviews on platforms such as Yelp, Google, and Zillow.
  1. Create a blog: A blog can help you establish yourself as an authority in the real estate industry. You can create blog posts that provide valuable information about the buying and selling process.
  1. Use online directories: Online directories such as Zillow and Realtor.com can help you reach a wider audience and promote your services. Make sure that your profile on these directories is complete and up-to-date.
  1. Offer valuable resources: Offering valuable resources such as market reports and buying guides can help you attract potential clients and establish yourself as an authority in the industry.
  1. Use chatbots: Chatbots can help you provide quick and efficient customer service to potential clients. You can use chatbots on your website and social media platforms.
  1. Use webinars: Webinars can help you reach a wider audience and provide valuable information about the buying and selling process. You can use platforms such as Zoom and WebinarJam to host webinars.
  1. Use retargeting ads: Retargeting ads can help you reach potential clients who have visited your website but haven't yet taken action. You can use retargeting ads on platforms such as Facebook and Google Ads.
  1. Keep your website updated: Keeping your website updated with the latest information about your services and properties is crucial. Make sure that your website is always up-to-date and provides a smooth user experience.
  1. Be active in the community: Being active in the community can help you build your reputation and connect with potential clients. You can sponsor local events, volunteer, and participate in community groups.

In conclusion, building a strong online real estate presence is essential in today's digital age. By following the above tips, you can create a professional website, optimize it for search engines, use social media and email marketing, leverage video marketing, offer virtual tours, invest in professional photography, participate in online communities, build a referral network, use online reviews and directories, create a blog, offer valuable resources, use chatbots and webinars, use retargeting ads, keep your website updated, and be active in the community. With a strong online presence, you can attract more leads, build your reputation, and grow your business.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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