Digital marketing has now overtaken traditional marketing both in popularity and usage, no matter if you're a buyer looking for a home, or an agent hoping to sell one.

As more and more buyers and sellers of real estate rely on the internet to carry out their home search or market properties, those who haven't yet done so can't afford to be left behind.

Traditional marketing involves using post cards, billboards, flyers, print and broadcasting media as a means of marketing, while digital media is any form of marketing that involves using the World Wide Web (internet).

Although, traditional marketing is still in use today, and still does work to a point, its effectiveness and reach is gradually fading away and it’s being replaced by digital marketing.

The advantages of digital marketing over traditional marketing are enormous and include:

• Affordability
• Ability to select and target a specific audience
• High satisfaction rate
• Easy to use
• Unlimited amount of information
• Performance and engagement measurement
• Interactive capability

Here is an infographic presented to you by Obinna Ibemere of Realty Marketing Tool that showcases 28 of the most important components of a digital marketing strategy.

Once you've finished reading the infographic, feel free to leave your comments or questions below.

Enjoy!

About the author: Obinna Ibemere is a passionate blogger and digital marketing expert dedicated to solving the digital marketing demands of real estate agents.