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4 Things Real Estate Agents Forget About Social Media Branding

By Ben Shepardson | July 21, 2017

Establishing yourself or your real estate agency on social media isn't innovative or cutting edge. It's become such a common act that your clients and prospects likely expect it. But that's not to say that social media branding isn't effective at helping real estate agents build brands that are better than their competitors.

Social media has been a staple in the real estate agent's marketing toolbox for years. Even so, there are ways you can improve your social branding strategy, and it often starts by discovering the minor details that are easily overlooked.

Re-evaluate your social media brand, and see if you've forgotten these four small-but-powerful elements:

Promote your social presence on non-social media channels

If you want people to find you on social media, make it easy for them. Include buttons to your social profiles on your website, email signature, and blog articles. Put social media information on your business cards, such as a Twitter handle or Facebook link.

This gives people another way to connect with you, which might be the preferred method for some clients. By giving them options, you can project your brand's flexibility and customer centricity, which can make others feel confident about doing business with you.

Keep your information current

From office hours to email addresses to listings,  your social media channels should remain as up-to-date as your company website. Make sure you distinguish the homes that are on the market from ones that have already sold. Remove any homes that have been taken off the market. Communicate when prices drop or when new homes have just hit the market.

In other words, think of your social media pages as an extension to your website. Your Facebook page might be a client's first experience with your agency, so keep your information consistent.

Sell yourself, not your listings

Most real estate agents know that selling real estate is more about selling yourself, not your listings. When you can earn trust and build your reputation, clients won't hesitate to enlist your help.

The same concept holds true for social media. While you're proud of your listings and want to take every opportunity to share them, it's not the best way to use social media. Rather, you should use 80% of your time on the social airwaves to talk about things that have nothing to do with your listings.

Create or share content that tells people why they should partner with you in their home selling or buying journey. Give them valuable insight into your area's current market. Talk about hot home trends or ways they can maximize small spaces on a budget. Anything that can position you as the area's real estate expert will help you sell more than if you focus only on your listings.

Share content that contributes to your brand

The internet is chock full of shareable content, but it doesn't all deserve a space on your social channels. It can prove tiresome creating enough of your own content to post, which might make curating content all the more appealing.

Whatever method you choose, be it original work or trending topics, make sure it contributes to your brand. By keeping your content "on brand," people will begin to associate certain types of posts with your name or agency, even if they don't notice who posted it.

Wrap Up

What are you doing to strengthen your real estate brand? Drop us a comment below!

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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