There are a lot of "top 5 lists" for Real Estate agents. "Top 5 ways to improve your digital impact," "5 best tips for spring cleaning," "5 great social media marketing tips," and so on.
Photo Credit: PowerMax Energy via Compfight cc
This article isn't going to be one of those lists. I'm not here to tell you the five secret marketing tips that are going to suddenly transform you into a top-selling Real Estate agent, because I'm not here to lie to you. The truth is this: there isn't some secret marketing formula that will make you an instant sensation. Instead, there are five areas that with focus, diligence, and a bit of ingenuity you can separate yourself from your competitors, and enjoy the benefits of a successful Real Estate career.
1. Know Your Customers
When I say "know your customers," I am talking about more than a cursory knowledge. Whether your business is grown through referrals, brokerage leads, or through organic searches, you need to know your past, present, and targeted customer base. Here are two pointers that will get you on the right track:
2. Understand Your Customers
Understanding your customers is not to be confused with knowing your customers. When you understand a customer, you have insights into what makes that particular individual tick. Ask yourself the following types of questions:
3. Communicate Effectively with Your Customers
Effective communication is the key to gaining new customers, keeping current customers, and acquiring referrals from your previous customers. This is also the category where most writers will steer you towards the quintessential "top five lists" that I previously alluded to. However, truly effective communication is based on the previous two points, not on simply following the top social media marketing points (or some other communication list).
4. Work Effectively with Your Realtor Network
Marketing successfully requires knowing your allies. Your Realtor network is your ally. It should be a group of people that are interested in mutually growing the local Real Estate community. Working effectively with your Realtor network is as simple as:
5. Analyze All Results
This last category spans across all Real Estate business aspects. From the stationary that you write your thank you notes on, to the number of email campaigns that you sent out, you need to analyze results. If you never examine the results then you will never truly understand what marketing tactics are working, what areas need improvement, and what areas are steadily performing at the same levels.
If you only take away one thing from this modern approach to a top five article, take away this final point. Real Estate marketing success relies on an intimate understanding of your customers, fellow Realtors, and the results that you have previously achieved.
About the author: Since 2012, Laura P. Parker has served as a marketing consultant to the Real Estate industry. Her insights have helped hundreds of Real Estate professionals improve their customer relations and marketing efforts.