Real Estate Marketing & Beyond
What makes live video so powerful? Maybe it’s the astounding visual appeal of moving images. Maybe it’s the robust in the moment value. Maybe it’s the instant feedback you get from viewers.
Whatever it is, live video is sizzling, and the live video platform that reaches the most people is Facebook. As of 2016, there were 1.57 billion active Facebook users. That number is only growing. Realtors can accelerate their business with Facebook Live. Here are five types of videos realtors can use to increase sales.
What makes a live tour of a house stupendous? Feedback. Do the Johnson’s want a close-up of the pool? They can tell you during the recording. Doing a live recording allows you to provide more value to buyers. There’s no comparison to mere photos of the house. People love video. A virtual tour of a house is a robust tool that will spark interest.
Is it a buyer’s market? Is it a seller’s market? Are the townhouses that opened up near the mall filling up slower than expected? You can use Facebook Live to answer questions about the local market. One of the appeals of Facebook Live is instant content. People can ask a question and get an answer instantly. This is much better than waiting for an email or a visit to the office. Use your knowledge of the local market to provide value other realtors are not offering.
The robustness of a positive review is astonishing. 88% of customers trust testimonials as much as personal recommendations. Your reputation is the lifeblood of your business. One way to enhance your reputation is with positive reviews.
Testimonials work well on Facebook Live when bundled. Mix testimonials with other video content. For instance, let’s say you have a friend who is a former customer. You two can show the house off together, and that friend can slip in a promotion of you during the video.
A house is about more than the house. People want to know what’s around the house. How is the neighborhood? Are there any lush parks, fashionable shopping centers, or fine eateries nearby? Facebook Live is a great way to show off the appeal of your neighborhood. For example, a Pizza Hut in your neighborhood might be brand new, equipped with giant flat screens and luxury sofas. Or maybe a celebrity often frequents a local gym. You can share tidbits like this on Facebook Live. Always remember to respect the privacy of others.
People have lots of questions about real estate. Should you fix up your house before you sell it? Should you start off with your best offer, or leave some wiggle room because you may be countered? How far away from this school do you have to live to avoid traffic issues in the mornings and evenings? Facebook Live is a place realtors can answer general and specific questions about real estate. It’s a place of ideas. One question may spark another. You can also use it to research content. For instance, people use Quora to research questions they should blog on. Let your Facebook Live questions supercharge your blog.
90% of buyers use the internet to research new houses. So, you need to be on the internet. Also, people love live videos. Facebook knows this, and their algorithm prioritizes live videos over others. Using Facebook Live is a fantastic way to get in front of people looking to buy or sell. This added exposure will boost your chances to make a sale.
