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5 Must-Do SEO Practices For Real Estate Agents With A Website

By Joe Heath | September 25, 2013

Proper search engine optimization techniques are critical for achieving a high ranking, driving more traffic, and generating more sales leads. Without adequate traffic visiting your real estate website, the probability of you selling more homes and making more money significantly declines. So for those who are new to web marketing or even for those who are seasoned web marketing veterans who fully keep their website as up-to-date as possible, here are 5 must-do SEO practices that will help boost your search engine page ranking:

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1)      Know The Competition

If you’re just starting a website or simply want to enhance your current website, use Google’s wide-range of tools to see who is ranking, who your strongest competitors are, and keyword difficulty for all your top keyword variations.

2)      Back to Basics

Although this may seem obvious, you might be surprised at just how many real estate websites don’t follow even the most basic search engine optimization techniques. When creating a new webpage on your site, always be sure to optimize your page titles, meta-descriptions, alt-tags, and filenames with proper keyword usage. Without following these basic SEO rules, the chances of ranking high among all the major search engines are slim-to-none.


I can’t stress this enough, yet many website owners still don’t take blogging seriously. Google HIGHLY rewards websites that constantly add quality new content that’s fresh, engaging, and relevant to your website. BUT, like anything else, make sure your blogs are properly optimized, otherwise you won’t get the most out of each post. We know you’re busy and that blogging the right way takes a lot of time and effort; but there are plenty of great options out there to help you get on the right track.

4)      Eliminate the Dead Links

There’s nothing more frustrating than clicking on a link and having it be broken or go to a page that no longer exists, right? Well, Google thinks so too, which is why sites with lots of broken links are heavily penalized. Go through your site and make sure all your dead links are either fixed, or totally eliminated.

5)      Add More Content

Quality content is more important than ever when it comes to search engine optimization. In fact, recent Google updates have been focusing more on website content and less about various link strategies, so make absolutely certain your website is filled with up-to-date, high-quality content that provides users with the information they need.



Joe Heath is a Digital Marketing Specialist with Real Estate Web Creation — a boutique agency that offers affordable and effective SEO and website development services to real estate agents, brokers, home builders, and developers.
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