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5 Real Estate Marketing Ideas to Supercharge Your Business

By Ben Shepardson | January 7, 2019

If you're on the hunt for some new real estate marketing ideas to kick your own business into high gear, look no further: here are five excellent strategies to implement in the future. These great ideas will supercharge your real estate business in no time flat.

Focus on Hyper-Local Markets

Real estate is already a local game. Specializing in a specific town, neighborhood, or zip code is a great way to differentiate yourself from your competitors, but consider zeroing in your specialization to hyper-local markets to capitalize on the most noteworthy attributes of an area and marketing those attributes on your realtor website.

You can accomplish this by presenting yourself as an authority or expert on a specific local market. Use the kinds of data you can gather as a real estate professional and combine it with detailed information on local venues as well as accompanying images and other content to capture the imaginations of your visitors.

Leverage Social Media to Your Advantage

It's a safe bet that your next big buyer is just a few clicks away, waiting to see your post on your social media network of choice. Harnessing social media marketing today is big business, and for good reason: 72.4 percent of Americans use Facebook, and that's just one of many social media platforms to choose from!

Truth be told, maintaining a presence on social media to share content is a winning proposition. When you create content for your real estate website, always share it on your social media accounts, as this helps raise your brand awareness in unique and effective ways.

Video Content Gets Eyes on Your Properties

When it comes to sharing content, either on social media or anywhere else, there's one type of content that works particularly effectively: video. How effective is effective? Enough for more than half of marketing professionals worldwide to rank video with the highest ROI out of all other marketing methods.

Video marketing doesn't have to be complex or expensive to work. Thanks to your mobile phone's camera, you can record high-quality videos of property walkthroughs or open houses as often as you like. This helps generate some major interest in specific properties and could spell the difference in making a sale or not.

Adopt Virtual Reality Technologies

But you don't have to stop at video content when it comes to harnessing technology for the benefit of your real estate business. One of the best real estate marketing ideas today is to use new and emergent virtual reality technologies to provide prospective home buyers a real feel for a property without ever stepping inside.

Virtual reality companies like Matterport specialize in creating virtual tours through the use of special cameras. These virtual tours can be navigated from a digital device anywhere, allowing users to walk through any property from top to bottom, getting a feel for a house in ways that a simple floor plan or even the best pictures or video can't.

Scope Out Your Competition

Finally, it goes without saying that real estate is a highly competitive industry. There are only so many buyers and sellers to go around, which makes lead generation an important aspect of your business model. At the same time, you need to remain aware of what your closest competitors are doing as well -- especially if their strategies are successful!

Checking out the websites and social media profiles of rivals is an excellent way to gauge their success and to determine if you need to take a page out of their book. If you can learn from their successes, you can adapt them to your own real estate business as well.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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