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5 Rules for Realtors Who Want More Out of YouTube

By Ben Shepardson | April 21, 2017

Does YouTube marketing really work?

Hubspot screams “yes” from the mountaintops. According to Hubspot, real estate listings with videos get 403% more queries. Video marketing needs to be a key element of your real estate strategy. And when it comes to video marketing, YouTube reigns supreme like King Arthur used to. Here are five rules for realtors who want more out of YouTube.

1) Make an Eye-Catching Banner

An alluring banner will please users before they ever click on a video. Realtors need to build trust, to display their professionalism. A YouTube banner will elevate your channel.

Making a banner is straightforward. You can use FotoJet. They provide dozens of templates you can select from the start. Then you can add photos, and customize further from that point. A good banner is a good introduction to your channel.

2) Generate Catchy Titles

You know the importance of a good headline. They aren’t just for blog posts. You need SEO-friendly headlines in your YouTube videos as well. Thinking of a good title is easier said than done.

There are many headline tools out there. A simple one for beginners is the Kickass Headline Generator. If this website only had a list of elite headlines, it would be good enough. Yet, this is an interactive site. You can enter the following data.

  1. Topic
  2. Desired Outcome
  3. Audience
  4. Points in Content
  5. Seemingly Inconsequential Actions
  6. And More

Once you input this data, this software will spit out personal suggestions for you. Unlike other headline lists, the labor of making mental substitutions yourself can be alleviated. Good titles will help you stand out among other realtors.

3) Transfer Your Other Content to YouTube

Don’t just upload virtual tours of houses on YouTube. Integrate your content. For instance, let’s say you had a Q&A session on Facebook Live. You can upload that video to YouTube too. Also, you can convert successful blog posts into explanatory videos with cool graphics. People love consuming video. Turn blog posts, articles, podcasts, and more into videos to reach a new audience.

4) Post Videos Regularly

Once you have the smallest amount of momentum on YouTube, you want to post regularly. Many of the big YouTube stars espouse this virtue. Why? For one reason, it builds anticipation. You don’t have to post daily or weekly. It can be every other week, or every month. The idea is that regular posting, even when infrequent, is more professional. Irregular posting makes you seem uncommitted to the platform.

5) Include Calls to Action In Your Video

Do you remember the amazing Hubspot statistic in the introduction? Real estate listings with videos get 403% more inquiries. How can you capture all your leads? Make sure you have a solid CTA.

A hyperlink in your description isn’t enough. You want to advertise right in the video via cards or annotations. That way you can bring people directly to your site. Here’s how you make a YouTube card.

  1. Find the “Video Manager” setting via “Creator Studio”.
  2. Locate the video you want to add a card to.
  3. Click “Add Card”. There will a prompt for a URL. You can link back to your site this way. You can also add an image and refine other settings too.

Don’t let any of your traffic go to waste. Claim every bit of it by advertising in the video. Yet, don’t let your cards or annotations linger too long, lest you annoy your audience.

Make Full Use of YouTube

Every minute 300 hours of video are uploaded to YouTube. The platform is sizzling, and it’s a great time for realtors to take advantage of it.

Photo Credit: Dsndrn-Video via Pixabay


Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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