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5 Social Media Ideas for Real Estate Marketing

By Ben Shepardson | May 2, 2022

In a 2015 study, 81% of millennials ages 25–34, 80% of millennials ages 18–24, and 78% of Generation Xers said that they found their home on a mobile device.

A mobile presence is integral for any business, especially real estate companies. Realtors can always leverage mobile marketing through SMS, optimized websites, and mobile apps. With these, you can target and engage the audience more efficiently than on a desktop. But SMS, website, and mobile apps are just one part of the deal. Having an active social media presence and venturing out into mobile marketing will give you great support for reaching out to your target audience.

Social Media For Real Estate

In 2020, 44% of real estate agents generated the most clients via social media, second only to referrals. While in the National Association of Realtors 2021 Realtor Technology survey, 53 percent of respondents said that social media is one of the most valuable technology tools they use.

Here are other social media statistics that you should know based on NAR Real Estate in a Digital Age Report:

  • 90% of surveyed social media-using realtors use Facebook.
  • 52% of surveyed social media-using realtors use Instagram.
  • 48% of surveyed social media-using realtors use LinkedIn.
  • 24% of surveyed social media-using realtors use YouTube.
  • 19% of surveyed social media-using realtors use Twitter.
  • 8% of surveyed social media-using realtors use Pinterest.
  • 5% of surveyed social media-using realtors use Tik Tok.
  • 5% of surveyed social media-using realtors use Snapchat.

So, for those real estate agents, who are still not indulging in mobile marketing you can start with social media. These 5 social media ideas can open up the window of lots of opportunities in your way.

Ideas for Real Estate Marketing on Social Media

Use social media to engage with potential clients.

As a real estate agent, one of your most important tasks is to develop relationships with potential clients. In the past, this was often done through personal interactions and networking. However, in today's digital world, social media offers a new way to engage with your audience. By posting regular updates and responding to comments, you can generate rapport and build trust with potential clients.

Utilize the popularity of internet memes to promote your page.

Memes offer a fun and easy way to connect with potential clients and build your brand. Used correctly, they can help you stand out from the competition and attract new leads. With a little creativity, you can use memes to start conversations, build relationships, and close deals.

Stunning property photos are used to attract potential buyers.

Platforms like Instagram and Facebook are ideal for this, as they provide a visual way to give potential buyers a taste of what the property looks like. Realtors can also share property photos on TikTok by creating a video out of the photos. Through stunning property photos, realtors can entice potential buyers to reach out and learn more about the listing.

Virtual open house through live videos.

As a realtor, one of the most important things you can do is give potential buyers a chance to view your listings. Open houses are a great way to do this, but in today's digital world, virtual showings are becoming increasingly popular. Live videos through Instagram, Facebook, and TikTok are great ways to reach a wider audience and generate more interest in your listings. If you're not sure how to get started, you can check our guide on how to prepare a virtual home tour.

Customer testimonials and success stories can boost your credibility.

Real estate is a competitive industry, so it's important for agents to establish themselves as credible and trustworthy experts. One of the best ways to do this is by sharing testimonials from past clients. Customer testimonials are a form of user-generated content, and they can be very persuasive in helping to build trust with your audience. 

Final Thoughts

Social media can help out in all areas of real estate marketing. All it takes is a little creativity and risk taking, which is a good thing for any business. With imagination and courage, you might just be able to experiment with the different forms of mobile marketing and reap positive results in your favor.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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