Real Estate Marketing & Beyond
The real estate market is intimidating when you’re a new realtor. Every town has their own real estate business with a plethora of agents who already have established connections. Starting fresh is hard work and worrisome business since you know you need to move houses to stay afloat yourself.
A friend of mine who is an accident lawyer in Vancouver started selling houses on the side and found it difficult at first, but learned a few ways to establish himself in his new market. If you’re looking for a few tips to help establish yourself as a successful realtor in your market, then make sure to take note of his tips. While nothing is guaranteed to work, try a few methods out yourself and see if they work for you.
Here are some of the best ways to establish yourself as a new real estate agent.
Brand Yourself:
Some of the most successful real estate agents in the world are known for doing one thing very well. They’ve branded themselves to sell something specific. While you don’t have to brand yourself, it could be worth the risk if you see a gap in the marketplace. There are about one million real estate agents who are apart of the National Realtors Association, so differentiation is important.
What do you want to sell the most? Do you want to sell yourself as the person all local celebs and millionaires should approach? Do you want to sell condos? Property in-town? There are countless ways to brand yourself. Get creative and push your image.
Spread Your Message:
The purpose of branding is to be everywhere your clientele is. Think about the places they’re going to look when they start to begin the realtor search. Your job is to now make sure you’re there every time. Put yourself in the newspaper, on the radio stations they would enjoy, place yourself on front yards, but most importantly go online. You need to dominate the online market.
Research how to compete with SEO search results and fight to have the top spot in your community on Google. Invest in SEO so your name is always front and center. This will work as a funnel to bring you clients.
Dig Through Local Data:
Researching is never fun, but it can win you the whole pie when you out research your opposition. Look through data new and old about your local housing market and see how properties are selling. You should also see if there’s any research out there about what home owners in your area are looking for in a real estate agent. If that information isn’t out there then create it yourself. Your goal should be to know more about your local market than anyone.
Build Your Credibility:
All of your impressions are vital, especially when you’re getting established. One of the best forms of marketing for small communities is word of mouth. If someone has a pleasant experience or encounter with you other people are likely to hear about it and the more your name will be brought up in a positive manner. Reach out to people and help them if they’re in need of advice, attend networking events, and be seen around the community in a positive light.
Create a Business Plan:
It’s easy to overlook creating an extensive business plan when you’re an individual, but it’s a great idea to focus your priorities on a set of goals. A business plan will help you to hone in a long-term success instead of simply quick one-off successes that benefit you in the short-term, but don’t help your end game. Many new agents only focus their energy on attracting new clients, but time should be put into a business plan as well.
Launching yourself into a new real estate market is often intimidating and challenging for new real estate agents. Focus on doing every task well and building your image so people know who you are. Give these marketing methods a shot and see how much it boosts your success.
