RealtyBizNews - Real Estate Marketing and Beyond
Real Estate Marketing & Beyond
Home » Realtors » Four ways realtors can improve client relations

Four ways realtors can improve client relations

By Chris Porter | October 2, 2018

Are you a realtor wishing to retain clients and attain new ones through client relations? In this article we show you how to make life-long clients and attain referrals through your exceptional customer service. We share tips on how to get you ahead of your competition in a dynamic real estate industry.

Real estate agents have had to adapt to the changing business to customer dynamics. They can no longer rely on testimonials and sales adverts to reel in prospective clients. In this competitive market, the focus ought to include creating a customer experience that leads to referrals. Word of mouth remains an effective marketing technique and should be capitalized upon. That then requires realtors to provide an exemplary customer experience. It begins with the following.

Become knowledgeable

Going beyond giving a basic answer will increase a client’s trust in your expertise. What makes the difference is how useful and informative response is. One of the ways to build your knowledge base is undertaking courses that improve your skills that translate to the current real estate climate. Factors such as technology and millennials are drastically changing how the world interacts. Realtors, therefore, need additional education to keep up. Remaining always up to date with industry news and trends is also another way a real estate agent can become knowledgeable.

Update your clients

Being knowledgeable requires updating clients, potential or otherwise, on information that might be useful to them in their decision making or other endeavors. That means updating them on new housing regulations and bills that get passed. Not everyone is likely to have this information. If your client sees that you’re mindful enough to help them make the best decision for themselves even without closing on deals, they are likely to refer you to others as a trusted source of information. Being able to continually update clients also keeps you on your toe as you have to continually set the bar of what it means to be an exemplary real estate agent.

Promote other businesses

You can choose to partner with other professionals, such as a traumatic brain injury lawyer or a roofing and title company that have a proven track record. The purpose of this is to demonstrate to readers that you’re there to provide more than buying or renting housing solutions. However, ensure the emails or posts are not spam-like. The only share of brands you believe in and have partnered with. You want to maintain trust with those receiving your communication. Once they feel that you’ve become sales like, they are likely to unsubscribe or unfollow.

Say thank you

This last point does not apply only to real estate but to every industry. In any case, the client already knows that you’re getting a commission off a sale and it therefore only pays to acknowledge that they are equally adding value to your life. Check in once in a while to ask about them as the relationship was mutually beneficial. Where you can help, become of assistance without any cost. If done right, you’re likely to make long term friends out of former clients.


There cannot be trust without honesty. In everything you undertake the client needs to feel that you have the best interest at heart. That way, they will become return customers, bringing others with them.

"Chris Porteous has significant experience in the financial markets with stints at Goldman Sachs, UBS Securities and DBRS. At DBRS, Chris extensively covered the Mortgage Backed Securities market, Covered Bonds and regulatory changes involved in the real estate markets. Chris currently runs a personal Real Estate Investment Trust with over 15 properties located in South Florida."
Latest posts by Chris Porter (see all)
  • Sign up to Realty Biz Buzz
    Get Digital Marketing Training
    right to your inbox
    All Contents © Copyright RealtyBizNews · All Rights Reserved. 2016-2024
    Website Designed by Swaydesign.
    linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram