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5 Tips for Improving Your Social Media Marketing Skills

By Ben Shepardson | March 27, 2023
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You wouldn’t try to be a real estate agent without knowing how a mortgage works, or how to judge a home against comps. These days, you shouldn’t be trying to do your job as a Realtor without knowing how to market a home on social media. Recent survey data shows that 57% of Realtors use social media daily.

This piece contains a guide with five tips for improving your social media marketing skills. Once you read through this article, you’ll be able to answer the question, “what is social media marketing as it pertains to real estate.” Continue reading to learn more about how to grow a business with social media marketing.

Define Your Goals for Social Media Marketing

You’re going to have a hard time finding success on social media if you don’t know what your goals are.

Think about whether you want to grow your audience, drive traffic to your website, or develop a reputation as a thought leader in the housing space.

Understand Your Audience

Social media marketing is powerful because social platforms allow you to target your message to a specific audience. If you’re creating unpaid organic posts, you should create content that will resonate with your followers.

If you’re paying for ads on social media, you can target people based on their demographic data or interests. Be sure to figure out who your target audience is before you start developing social media marketing materials.

Aim for Engaging Content

Your social posts will spread to a wider audience if you receive a lot of comments, likes, and shares.

Keep this in mind when you’re writing posts. You should try to create posts that people might want to reply to, or posts that they may want to share with others.

Strive for Consistency

Think about the most popular accounts you follow on social media platforms. They probably post every day or every week at a minimum. When you’re trying to develop a following on social media, it’s important to post consistently.

You should also be consistent with your voice, tone, and message. It might take you a little while to figure out what you want your voice to be. Once you find it, keep that same tone for all your posts.

Learn About Measuring the Data

Every social media platform allows you to track the success of your social posts. You should learn how to understand impressions, clicks, cost per impression, and other metrics that social platforms provide.

Once you understand these metrics, you’ll be able to tweak your approach over time and make improvements.

Top Tips for Improving Your Social Media Marketing Skills

Whether you’re fine-tuning your social media marketing skills or starting from scratch, the tips in this article should help you develop a strong sense of how to do great marketing on social media.

Learn more about improving your marketing skills as a Realtor by reading more articles on Realty Biz News.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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