Real Estate Marketing & Beyond
Are you having trouble closing the sale of your home or bringing in tenants to a new apartment? It is very likely that you’ve overlooked a few factors. Luckily, we’re here with helpful tips you can use to maximize your profit and move on to the next big thing.
Your Price Isn’t Right
Don’t be too greedy. You have to know your home or apartment’s value, know your location, and know your prospective buyers or tenants. With that information, you should price competitively from the very beginning rather than trying to find someone willing to pay more than it’s worth. If your home is on the market too long, buyers won’t feel any need to rush or get in a bidding war.
Use Furniture as Incentive
A furnished apartment will bring in more tenants that don’t want to or can’t move a large amount of furniture. Leaving a few items behind will bring in buyers, too. Furniture provides a real value, and the peace-of-mind that a partly set-up home brings can help smooth over any reluctances your buyers may be feeling.
Upgrade your Listing
You need high-quality photos and an enticing description for your listing to persuade. Anything less will make your tenants or buyers question how dedicated you really are or how little you pay attention to details. Pictures should be taken with great, natural lighting and a high-quality camera (5-MP or higher, not a cell phone). Your description should make your buyer feel at home and excited about the neighborhood, schools, and amenities.
Stage the Exterior
Curb appeal is a huge factor in the desirability of any modern apartment or new home. You’ll want buyers to envision themselves having house parties on the patio or barbeque area, not wondering why the hedges aren’t trimmed.
Keep Things Neutral
This is important when it comes to your home or apartment’s interior. Your home’s paint should be a white color that won’t conflict with anyone’s style. In addition, anything that gives your home a personal feel should be removed. This includes family photos and travel or vacation memorabilia. Remember, you want your buyers to be able to imagine themselves in the home.
