Real Estate Marketing & Beyond
In the commercial real estate industry, it is very important to get as many listings as are possible for the simple reason that listings determine how much commission you pocket home at the end of the day. Whether you are focused on listing properties or selling insurance, it could be easy irrespective of your level of experience. Getting more listings, though dependent on a number of factors, is still largely a product of certain steps that you can take. It takes more than a sweet mouth and smooth-talking to land customers.
Here, we’ve identified some steps that are sure to improve your listings:
Make moves to understand the unique needs of sellers and buyers and know how to help them satisfy each other. Get talking with the quality businesses in your area and find out what their challenges are, and how you can help them overcome their property or insurance challenges.
Commercial insurance policies are important to real estate because when problems arise, they can be the difference between losing property and being protected. Prospective clients will most likely consider properties that provide commercial property insurance alongside.
To be the best you have to offer the best. This is why you must stay up-to-date with the best offers in the industry. Usually, offers are listed in order of importance from the best to the least and those with the most important are sure to get more listings.
In order to do this, you will have to put more effort into searching for great deals. Write to more insurance and property owners and increase your database. For every area, you cover, ensure you have a certain minimum of properties across several categories that you have accurate information on. This improves your chances of getting more inquiries from potential clients.
The popular saying “your network determines your income” is quite true. Build, maintain and improve on your network. Let it be a mutually beneficial network that allows everyone to enjoys perks. Invest whatever is safe into growing your network. Identify top-players in the industry and make friends (or at least acquaintances) with people who can help you get an early lead on new properties, commercial insurance policies, and other real estate services you offer. Keep your network strong and growing.
Marketing is a big part of the success story. To get seen, your marketing strategy has to be good. Take advantage of digital marketing tools such as blogging, email lists, as well as local newspaper ads and word of mouth.
If you offer free home valuations to sellers, you save the money they would have spent on consultations. This is a way to reach out to and connect with a lot of sellers because people will always want to save an extra buck.
Why would you attempt to modify a residential prospecting piece to commercial? You didn't even make all the right changes! Your #6 talks about "free home valuations." Obviously that has absolutely no place in the commercial sector. All that said ... if you're not 100% commercial ... don't attempt to fake it!