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7 Keys to Promoting Your Instagram Real Estate Page

By Jamie Richardson | May 16, 2022

Did you know that in 2021, there were over 200 million Instagram profiles for businesses? Many companies have found that Instagram is a successful tool to use for promoting their business and reaching out to potential and existing customers.

Have you ever wondered how you can use your Instagram real estate page more effectively? Here are some tips for funneling business from the social media app to your real estate agents.

1. Use Hashtags

Real estate hashtags are one of the most powerful tools in your Instagram arsenal. Hashtags allow your content to be more searchable, and you can help improve your Instagram popularity with hashtags as well. 

Instagram currently allows you to use up to 30 hashtags for every post that you make. Use hashtags related to real estate and your specific housing market or area to narrow it down.

If you do not want to clutter your post with hashtags, try adding them further down in the caption. This way, viewers can focus on the content of the caption and the hashtags will still boost your photo or video.

You can even create an Instagram hashtag specifically for your real estate business. Make sure it is catchy and memorable, so your followers will automatically associate it with your company.

2. Cross-Post Content

One of the biggest advantages for real estate agents on social media is that you can cross-post content. Cross-posting involves having the same content on many different social media sites for maximum effect.

Facebook's parent company, Meta also owns Instagram and many other websites. Both Instagram and Facebook have the ability to turn on cross-posting and automatically post content to the other site.

This can make it easier to do double the work in a shorter amount of time. You can also ensure that your followers on both sites receive the same content.

3. Instagram Exclusive Content

Another effective marketing strategy for your real estate Instagram posts is having content only for Instagram. This will incentivize your customers to follow you on all of your social media platforms.

For example, Instagram has a Stories feature, which allows you to post content that will only be available for 24 hours. You can save these stories on your Instagram profile page, where they can only be accessed through the Instagram app or web page.

4. Respond to Comments

When you think of catchy real estate captions for Instagram, you also need to ensure that you respond to comments. This is vital if you ask questions for your followers to answer and incentivize them to tag their friends.

Responding to individual comments will show your potential buyers that you care about what they have to say. They will also see that you take the time to reply to feedback and look for ways to do better as a business overall.

Try to make your comments as individualized as possible. If you can find the user's name from their Instagram profile, use that so that they see you and take the time to get to know your followers.

4. Create Instagram Stories

Instagram stories are a great way for users to stay engaged with your content. It is easy to flip through stories when you first open Instagram. When you click on one, you can view all of your stories consecutively without having to leave the function in the app.

Instagram stories have many different features to make them more interesting. You can tag locations, which are helpful for real estate Instagram content. You can also create polls and use effects to catch the eye.

Try to post Instagram stories on a regular basis. It also helps to use the same template for different types of stories. For instance, using the same font and a location tag for new listings will make it easier for followers to recognize them.

5. Post Links to Listings

Instagram is a fantastic tool for you to lead potential buyers and sellers to new real estate listings. You can paste links in your Instagram stories, where they can click and go directly to your website to view the listing.

You can also include a link to your website in your real estate agent Instagram bio. Make sure to let followers know what the link is for so they can access your site easily, without having to use a search engine.

6. Buyer Testimonials

If you are searching for new ways to engage your Instagram followers, you should include buyer testimonials. Ask your buyers if you can take a picture of them to feature on your social media.

Include the buyer testimonial in your real estate captions for Instagram. If you use the stories function, you can also include short quotes that will stand out and draw more people to your business.

For maximum impact, try to do buyer testimonials on a schedule so that followers can look forward to them. For example, you can try something like Testimonial Tuesday.

7. Schedule Your Post Content

If you want to save yourself a lot of work and strife, you should think about scheduling your content. This way, you can take a few hours every week or month to think of content and have it released on a regular basis.

There are many online tools available that will help you to regular your posting schedule. These tools can free up a lot of time and even allow you to step away from your business without staying silent on social media. By doing this, you will gain real instagram growth.

Improve Your Instagram Real Estate Profile Today

If you want more business, you should not have to go out of your way to reinvent yourself on social media. With this toolkit, you can revamp your Instagram real estate profile and start seeing leads and buyers in absolutely no time.

Want to learn more about all things related to real estate and buying a new home? Check out our site for answers to all of your questions, or contact us today for more information.

Jamie is a 5-year freelance writer who enjoys real estate. He is currently a Realty Biz News Contributor.
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