Real Estate Marketing & Beyond
Investors are flooded with advice about how to invest in real estate. The vast amount of that advice is about what you should be doing. Very little is about what not to do. A good businessperson understands both the good and the bad in their marketplace. New investors need to understand both the upside and the potential downside of their investment opportunities.
You don’t need to reinvent the wheel. You will make mistakes. And you can work your way through those mistakes. But make them your own unique mistakes. Real estate investing is among the oldest professions. You can and should learn from those that came before you.
1. Not thinking outside your home market. It’s easy to become enamored with your home market because you are so familiar with it. And it’s critically important that you fully understand the market you are investing in. But it’s also important that you not be narrow sighted. Research and explore other possible markets. That doesn’t mean jumping into the most promising market before you understand it. However, it does broaden your vision to identify possibly bigger gold nuggets that you can learn the details about.
2. Not having an exit strategy. A deal that appears to be a bargain at first blush isn’t worth a dime if you don’t know how you are going to make your profit. Remember that it’s a bargain for a reason. Investors are always looking for distressed properties but buying for dimes on the dollar will leave you with only dimes if you don’t have a solid plan to make the dollars.
3. Avoid too risky of financing. There’s a lot of money out there to finance your investments. There are high interest loans and low interest loans. There personal recourse loans and non-recourse loans. There are balloon payments and 30-year loans. Each comes with tradeoffs that lenders use to manage their risk. You need to carefully select your financing source to manage your own risk and to match your investing objective.
4. Underestimating cost and over estimating profits. Beginning investors are typically zealous about the profit potential. This can lead to underestimating costs and overestimating profits. A good rule of thumb is to diligently include every possible cost. Then increase your cost estimate by 15% to 20%. Do the opposite with the profit calculation. Determine what you realistically think you can make. Then decrease that by 15% to 20%. If you still see a profit, you have a relatively low risk investment opportunity. The lowball estimate doesn’t need to be very high. The purpose is minimizing the chance you will lose money.
5. Not managing cash flow. This is part of both your financing and managing the property after the investment. Some loans come with milestones. Partial funds are only released as defined goals are completed. You need a backup plan if one part of a project runs over budget. This is why some lenders require you to have reserve funds that are separate from the primary loan. Another potential problem is not reserving cash for maintenance and repairs. After renovating a property, you may not plan to invest any more money for three years or more. But you need to have a maintenance and repair fund just the same. Another potential pitfall is not having cash for holding costs if the ready-to-occupy property sits vacant for 90 or 120 days.
6. Not keeping an eye on the property. A fellow investor once found his rental house destroyed after the renter moved 3 of her friends and 7 kids into an 800 square foot house. The rent check was coming in every month and no one was complaining of repairs needing to be made. He thought everything was good and just sat back collecting the rent. Unfortunately, when she moved out two years later he thought a bomb had gone off in the house.
You need to visit your tenants occasionally. Do it frequently when they first move in. Just knock on the front door and ask them how everything is going. If they complain about something being broken, you can go inside to see what the problem is. You will save yourself a lot of trouble just by checking up once in a while.
7. Manage your property. Many beginners treat investment properties as a hobby. This is not a hobby, it's a business. Before you buy, you need to know the numbers. Know what your return on investment will be. Keep good accounting books so that you can write off expenses on your taxes. Keep good repair records. Over the years, you'll buy new appliances and other features for the house. You’ll have a record of your actual costs. Someday you'll want to sell the house and being able to show repairs, maintenance, and improvement records brings you a higher selling price.
By no means is this a complete list of mistakes that beginning and experienced investors need to anticipate. These are only some of the most common. What’s important is that in your enthusiasm you fully understand both the opportunities and possible consequences before investing your time and money.
What potential mistakes do you think investors should be watching for? Please comment below.
Author bio: Brian Kline has been investing in real estate for more than 35 years and writing about real estate investing for seven years. He also draws upon 30 plus years of business experience including 12 years as a manager at Boeing Aircraft Company. Brian currently lives at Lake Cushman, Washington. A vacation destination, a few short miles from a national forest. In the Olympic Mountains with the Pacific Ocean a couple of miles in the opposite direction.
