Real Estate Marketing & Beyond
Real estate is an ever-evolving industry, and the competition to make a name in it can be overwhelming. To stand out from the crowd, agents need to be smart about their marketing strategies. This article will discuss seven real estate marketing ideas that can help you build leads and become an established authority in the industry. With these strategies, you will be well-equipped to reach potential customers and increase their clientele.
Around 43% of homebuyers begin their home searching process online, according to the National Association of Realtors®. And hence, it becomes crucial for a real estate agent to keep their website up-to-date and optimized for a better customer experience.
Optimizing your website for an enhanced user experience means taking care of the loading speed, keeping in mind the navigation, making it accessible for everyone regardless of their disabilities, and seeing whether the website structure is good. But why do you need to keep the user experience and user interface customer-friendly? A report says that almost 88% of internet users will never return to the website if they have a bad user experience. This means that how your website looks and how fast it loads do matter when it comes to impressing your clients!
Content is the heart of every marketing effort. It is a massive player in the market right now, and investing in a well-planned content marketing strategy can help you succeed as a real estate agent. According to the Content Marketing Institute, 67% of marketers succeeded in generating leads and demands after correctly using a content marketing strategy. Hence, it's a no-brainer that today's modern homebuyers can benefit from meaningful and insightful content.
High-quality content is in demand, even in the real estate industry, and this real estate market trend is likely to last and grow in the coming years. Creating content allows you to maximize sales and establish yourself as an industry leader. You are the face of your business; hence, you need to ensure you're doing it right!
Another real estate market trend that is going around like wildfire is creating appealing property listing videos. Videos are so impactful that 73% of homeowners are more likely to approach a real estate agent who uses video listings. So, not only will they help your potential clients retain information better, but they also increase your chances of becoming a successful seller's agent if you use well-produced property videos in your marketing plan.
Listing videos are produced to showcase a property for sale in an engaging, visually stimulating way. They typically feature high-definition footage of both the inside and outside of a property, accompanied by compelling music beds and captivating narration. This combination allows potential buyers to experience what it would be like living in that home before they even contact an agent or step foot inside. Video also offers you greater flexibility when marketing properties as it can easily be shared on your social media platforms or other digital outlets, thus reaching a broader audience than traditional print media would allow.
As the real estate market continues to evolve, so do marketing and advertising trends. One of the latest trends is virtual staging, which can greatly increase your real estate leads as an agent.
Virtual staging involves using software to digitally recreate furniture and other objects in empty or unoccupied spaces. It allows potential buyers to get an idea of how they could use the space without physically moving furniture, making it easier for them to imagine themselves living there. This is an advanced method and perfect if you're under a budget constraint and cannot afford traditional home staging.
Styldod’s Real Estate Virtual Staging offers services to level up your marketing strategy and give you an edge over your competitors.
As of 2021, Zillow had around 68 million monthly visitors, making it the largest real estate website in the United States. This real estate marketplace is a huge technology-driven entity that generates leads for other real estate agents. Set up your profile on the platform and get listed as a local real estate agent to increase your real estate leads and become more discoverable.
The Zillow users can even rate your services, so you can use this to create a better image for yourself as a real estate agent.
According to the 2020 Profile of Home Buyers and Sellers report by NAR, almost 67% of the sellers said they discovered their real estate agent through referrals like a neighbor, friend, or family.
Word-of-mouth marketing is still one of the best marketing strategies, especially in the real estate market. Your potential client needs to trust you as you will be someone who will get them their dream home or make the process of selling their home easier for them. Hence, before giving you the responsibility, they need to make sure they can put their faith in your image, and nothing is better than being referred by someone they already trust!
To get more customers to trust you through word-of-mouth marketing, rewarding your existing clients can be another excellent real estate marketing idea! Making referral programs can help you achieve that. This long-term marketing strategy is one clever way to attract new clients while also making sure your older clients don't feel unappreciated.
You can reward your existing customers with free trials, incentives, and heavy discounts while they bring in new clients for continuous sales. And one way you know this strategy will work is because more people will likely trust your services if they were recommended to them by one of a known face.
Final Words
These seven real estate marketing ideas have the potential to help increase your real estate leads. Whether you choose to optimize your website, produce content, create videos, virtually stage a property, get testimonials from previous clients, or create a referral system, each and every option can be a great way to reach out to potential customers. Utilizing these strategies successfully requires creativity and dedication on your part.
Check out all the services and free tools available on our Styldod website that will help you to level up your marketing gameplan and shoot up your sales.
Rahul Agarwal is the Co-founder & Chief Business Officer at Styldod, where he has taught a computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual staging solutions for real estate agents so they can sell their listings faster, and for higher prices. Rahul was also a co-founder of Mebelkart. He pushes the boundaries with his innovative entrepreneurial stints and is also a sound startup investor & advisor.
Wonderful tips to increase sales in the real estate market in 2023. Superb explaination.