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8 tips for finding the right sales agent for your property listing

By Guest Author | March 23, 2016

When you are selling your property, you want to have the confidence that it will be sold at your desired sales price. And even though you could sell your property yourself, the truth is you would gain a better sales price for your property if you partnered with a talented property sales agent.


Just as there is a successful coach behind the team that wins a major championship, the best property sales have the best sales agents working hard to get the best sales price for their clients. There are several ways to find a real estate agent to sell your property, however the team from LocalAgentFinder have provided the following tips for hiring an agent that will perform to your expectations.

1. Ask to see evidence of their sales performance

Ultimately, you want to have the confidence that the agent that you hire will get you the best price for your property. Ask to see figures from property listings that they have managed over the past 12 months and see if they were able to meet or exceed the desired price of the property vendors.

2. Go to open house listings as a mystery shopper

Another way to learn more about the agent is to go to their open house listings and acting as a buyer. Look at the way they present the home and see how they interact with potential buyers.

3. Pick a winner!

Check out real estate agents that have been nominated for or won awards in the industry. The agents are nominated and granted awards by their peers, so it is a great endorsement for them to receive. Real estate agents that were named in 2015’s top 10 by Real Estate Business’ Top 100 Rankings included:

  1. James Tostevin of Marshall White
  2. Alexander Phillips of Phillips Pantzer Donnelley
  3. Marcus Chiminello of Marshall White
  4. Ric Serrao of Raine & Horne Double Bay/Bondi Beach
  5. Simon Harrison of Belle Property Lane Cove/Hunters Hill
  6. Glen Coutinho of RT Edgar
  7. Michael Clarke, of Clarke & Humel Property
  8. Jason Boon of Richardson & Wrench Elizabeth Bay/Potts Point
  9. Adrian Bo of McGrath Estate Agents
  10. Ben Collier of McGrath Estate Agents & Peter Chauncy of McGrath Estate Agents

4. Real estate portals

Website’s like LocalAgentFinder can help you find and compare real estate agents that have the ability and availability to sell your property. Simply sign-up to the website to start reviewing agent’s listings and analysing their sales performance and customer reviews.

5. Partner with agents that are results driven

The most successful real estate agents work on a commission structure because they are confident that they will sell the property. The more successful agents charge higher commission rates, however they will work harder to sell your property at a price that will meet your expectation.

6. Assess their power in persuasion

You want to hire a real estate agent that is a good negotiator. Good negotiators will get buyers that are sitting on the fence with their decision to say yes. Assess the realtor to see if they:

  • Come across confidently.
  • Pitch their proposition well
  • Know how to ease the prospect into the sales decision that works for all parties.

7. Recommendations

Any commendable real estate agent will agree that recommendations are the ultimate form of endorsement of a real estate agent’s skills. Whenever you are considering to hire an agent, ask for at least two references that you can contact and also check their online reviews.

8. Check out agents that allocate budgets to marketing in media

You want your property to be exposed to as many potential buyers as possible. Agents that understand the importance of marketing will invest in advertising in media that will give your property the best opportunity for exposure to active property buyers. Check newspapers, magazines and websites to see if there are any agents whose advertising stands out and contact them to assess how their marketing methods could be applied to your property’s campaign.

You want to select the right agent that will attract the right type of buyers that are prepared to pay the desired price for your property. Remember to hire an agent based on their skills, recent performance, endorsements and their ability to go above and beyond!


About the author: Albert Clamark is a contributing writer for Realty Biz News

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