Real Estate Technology, Realtors, Social Media, US Real Estate

Facebook Frequency for Realtors

By Joe Heath | April 20, 2012
One of the first questions I get asked when consulting a real estate agent on social media is how often should they post something to their accounts. While there is no exact methodology you should following when posting information or updating your status on Facebook or Twitter, you should always be careful not to spam
Advertising, Real Estate Technology, Realtors, US Real Estate

Common Craigslist Mistakes for Real Estate Ads

By Joe Heath | April 17, 2012
If you have been in real estate sales for any length of time, chances are you’ve probably used Craigslist at one point to market your home or condo listings. And if you live in a major market such as Chicago for example, you’re also probably aware of the horrible over-saturation of apartment finding ads that make local home buyers and renters want to scream
Featured News, Lead Generation, Real Estate Resource, Real Estate Technology, US Real Estate

What's in a Logo?

By Joe Heath | April 12, 2012
Many real estate agent websites I’ve seen over the years have the Realtor’s name in the header and maybe a clever, or not-so-clever, tagline right underneath. While there’s nothing wrong with this design style and having your name atop your website in no way affects the performance or usability of the site, it’s not the most effective way to grab a home buyer’s attention.
Real Estate Marketing, Real Estate Technology, Realtors, SEO, US Real Estate

Choosing a Real Estate Domain Name

By Joe Heath | April 10, 2012
If you don’t already have a real estate website, one of the first things you’ll have to do in order to build a top-ranking site is choose a domain name. Sounds easy enough, right? Well, when it comes down to it, choosing the right domain name for a website may be a bit more difficult than you might first expect.
Advertising, Real Estate Technology, Realtors, US Real Estate

Custom E-Mail Signature a Vital Component for Realtors

By Joe Heath | April 5, 2012
As a real estate agent, you likely send out a handful of e-mails on a daily basis. Or depending on how large your business is, you may even be sending out dozens of e-mails each day. Many of these messages go out to colleagues, mortgage lenders, attorneys, and various other people who may not be […]
Real Estate, Real Estate Technology, Realtors

How to Manage a Real Estate Drip Campaign

By Joe Heath | April 3, 2012
Can real estate drip letters turn prospective home buyers into clients? Maybe. Can real estate drip letters also be annoying to potential buyers? Absolutely. Personal e-mail addresses we use for online shopping, various social media accounts, and to search for real estate via the web already get enough junk mail and web offers from retail companies as it is
Industry Technology, Real Estate, Real Estate Marketing, Real Estate Technology, Realtors

Eco-Friendly Stairs Add Design Appeal & Marketing Angles

By Joe Heath | March 29, 2012
In today’s real estate market, eco-friendly homes sell. According to recent research done by the Earth Advantage Institute, energy efficient homes in some parts of the United States sold for as much as 8.5% more per square foot, and even sat on the market for approximately 22% less time than other non eco-friendly real estate in the same area.

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