The year is 2022, and if you haven’t put a good amount of thought into your digital footprint, it’s time to adapt. Technology has changed the way properties are bought, rented, and sold. The global pandemic has accelerated the rate at which that technology is being adopted in the housing industry. Now more than ever, your clients are using online tools to help them in the home-buying and home-renting process.
The agents and brokers who will win the marketing battle over the next few decades are the ones that have built the best digital ecosystem. This article will cover what a digital ecosystem is, and how you can build one that can be a lead-generating machine for your real estate business.
What Is A Digital Ecosystem in Real Estate?
Your digital ecosystem is the catalog of all your digital assets that exist online for your business. Those assets can include websites, blog articles, infographics, videos, listings, social media pages, and profiles. Even your logo counts as a digital asset if it can be seen somewhere on the web.
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