Featured News, Real Estate Marketing

Tallahasse Real Estate - Digital Nightmare

By Phil Butler | February 9, 2011
Exploring online for the best and worst real estate engagements, it is becoming clear we may grow weary of telling the bad news where digital professionals is concerned. Last week an excursion into Chicago's digital realm proved to be a battleground at least, but not exactly sparkling where agency excellence is concerned. Today we take a look at Tallahassee, Florida.
Featured News, Social Media

Lesson for Would Be Digital Realty Icons: Get It On

By Phil Butler | January 16, 2011
An excursion into the soft underbelly of the online real estate game reveals a surprising find - someone who knows what the hell they are talking about. A chance Twitter encounter uncovers perhaps the real estate world's best company aimed at social interaction, MyTechOpinion. The brainchild and digital baby of Nicole Nicolay, Reggie Nicolay, and Chad Johnson makes other social engaging real estate efforts appear as child's play.
Lead Generation

Real Estate's Underutilized Shadow Markets

By Joe Spake | January 10, 2011
The real estate market of 2011 is actually a bold new territory where new ideas and innovators may well rule the coming industry. Shadow markets, with shadowy industry segments beneath them even, reveal a property industry with little sense of what it used to be. Exposing unlisted potential and flipping it into positive sales flow is but one novel idea for the new real estate broker.
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