TikTok released a new season of its successful "Made for TikTok" talk show which debuted last year with a series led by film director and creator David Ma.
This year, TikTok creator Shannon Fiedler hosts the show. Made for TikTok aims to help advertisers create TikTok-first strategies to maximize their brand reach and create better TikTok content to engage their audiences. The first episodes are already out and available on the @tiktokforbusiness channel.
As a real estate professional, you may not be yet active on TikTok, which is more of an entertainment channel. But you may want to reconsider your approach and stop ignoring it. 2022: A World Transformed — 6 Mobile Forecasts to Help You Succeed by App Annie suggests that TikTok will surpass 1.5 billion active users globally by 2022. The report also warns:
"TikTok's global rise could be carving out time away from video streaming providers and attracting significant advertising dollars due to their wide reach and deep user engagement."
The episodes that have already aired give you valuable advice from content creators who are influential and successful in advertising on TikTok or simply sharing engaging content.
Oliver McAteer, Head of Development at Mischief USA, was the first guest of the show and offered a very pertinent tip:
" When filming any branded content, remember to shoot vertical and in hi-res (720p at least), use music and sounds, and make it longer than 10 seconds (ideally 21-34)." You can now produce videos as long as 10 minutes. But unless they are talk shows, keep them short. They are more engaging.
Episode two featured Eric Sedeño, an art director, graphic designer, and TikTok creator with over 750k followers. He offered advice for working with TikTok content creators:
"For authentic branded content, look for creators that are aligned with your brand's purpose or motto. When it comes to the creative process, trust creators - you can get some amazing work if you let them spread their wings and fly." And finally, he suggested using the TikTok Creator Marketplace to find the right fit for your brand.
In episode three, Sophie Jamison, Chief TikTok Officer at NERF, shared more excellent advice: "Every TikTok account is different, and the only analytics that truly matter at the end of the day are your own channel's."
These talkshows are essential for you to understand that TikTok users don't care for ads. Instead, they want stories and content that inspires is funny, human, and vulnerable. There are countless success stories if you want to see how other brands use TikTok for business. However, you will notice that most are Food & Beverages, Consumer Goods, Finance, Electronics, Clothing & Accessories, Makeup & Beauty, and Travel. But if you look closely, you will also see Automotive brands like Volkswagen, Seat, Hyundai, and several others. If high-end brands like these can use TikTok for business successfully, so can you.
"Made for TikTok" is now "a late-night talk show complete with interviews and comedy sketches, featuring a unique group of creators who all happen to work with brands professionally." This series aims "to help advertisers create TikTok-first strategies, with guidance from experts who speak the language of the creative ad industry."
The shows are fun and insightful and can help you tremendously with your TikTok marketing and advertising strategies.