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Discover Advertising Strategies That Work With Made for TikTok

By Mihaela Lica Butler | June 13, 2022

TikTok released a new season of its successful "Made for TikTok" talk show which debuted last year with a series led by film director and creator David Ma. 

Made for TikTok talk show

This year, TikTok creator Shannon Fiedler hosts the show. Made for TikTok aims to help advertisers create TikTok-first strategies to maximize their brand reach and create better TikTok content to engage their audiences. The first episodes are already out and available on the @tiktokforbusiness channel.

As a real estate professional, you may not be yet active on TikTok, which is more of an entertainment channel. But you may want to reconsider your approach and stop ignoring it. 2022: A World Transformed — 6 Mobile Forecasts to Help You Succeed by App Annie suggests that TikTok will surpass 1.5 billion active users globally by 2022. The report also warns:

"TikTok's global rise could be carving out time away from video streaming providers and attracting significant advertising dollars due to their wide reach and deep user engagement."

The episodes that have already aired give you valuable advice from content creators who are influential and successful in advertising on TikTok or simply sharing engaging content. 

Oliver McAteer, Head of Development at Mischief USA, was the first guest of the show and offered a very pertinent tip:

" When filming any branded content, remember to shoot vertical and in hi-res (720p at least), use music and sounds, and make it longer than 10 seconds (ideally 21-34).​" You can now produce videos as long as 10 minutes. But unless they are talk shows, keep them short. They are more engaging.

@tiktokforbusiness

Welcome to MadeForTikTok, a talk show made by people in the ad industry, *for* people in the ad industry. Drop a 👏 in the comments to help us welcome our first guest — Oliver McAteer, Head of Development, @mischiefusa!

♬ original sound - TikTok for Business

Episode two featured Eric Sedeño, an art director, graphic designer, and TikTok creator with over 750k followers. He offered advice for working with TikTok content creators:

"For authentic branded content, look for creators that are aligned with your brand's purpose or motto. When it comes to the creative process, trust creators - you can get some amazing work if you let them spread their wings and fly." And finally, he suggested using the TikTok Creator Marketplace to find the right fit for your brand. 

@tiktokforbusiness

In our next installment of MadeForTikTok, we’re sitting down with everyone’s favorite bestie @ThickyRicky to learn how brands can collaborate with creators more authentically + effectively. Catch every episode in our #MadeForTikTok playlist!

♬ original sound - TikTok for Business

In episode three, Sophie Jamison, Chief TikTok Officer at NERF, shared more excellent advice: "Every TikTok account is different, and the only analytics that truly matter at the end of the day are your own channel's."

@tiktokforbusiness

She might not know what dial-up is, but she’s an expert of marketing on TikTok. @Nerf Chief TikTok Officer @Sophie Lightning drops her wisdom on our latest episode of MadeForTikTok. Head to our playlist to catch every episode!

♬ original sound - TikTok for Business

These talkshows are essential for you to understand that TikTok users don't care for ads. Instead, they want stories and content that inspires is funny, human, and vulnerable. There are countless success stories if you want to see how other brands use TikTok for business. However, you will notice that most are Food & Beverages, Consumer Goods, Finance, Electronics, Clothing & Accessories, Makeup & Beauty, and Travel. But if you look closely, you will also see Automotive brands like Volkswagen, Seat, Hyundai, and several others. If high-end brands like these can use TikTok for business successfully, so can you. 

"Made for TikTok" is now "a late-night talk show complete with interviews and comedy sketches, featuring a unique group of creators who all happen to work with brands professionally." This series aims "to help advertisers create TikTok-first strategies, with guidance from experts who speak the language of the creative ad industry." 

The shows are fun and insightful and can help you tremendously with your TikTok marketing and advertising strategies. 

Mihaela Lica Butler is senior partner at Pamil Visions PR. She is a widely cited authority on public relations issues, with an experience of over 20 years in online PR, marketing, and SEO.She covers startups, online marketing, social media, SEO, and other topics of interest for Realty Biz News.
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