Real Estate Marketing & Beyond
Searching for the right condo around the Sarasota area just got a whole lot easier with the recent launch of a new website focused solely on attached living. Just last week, Dwell Real Estate announced the release of their latest web installment, DowntownSarasotaCondo.com, and like the company’s primary website, it’s first-class all the way.
Just several months ago, we recognized Dwell for having one of the best real estate websites in the country, and with a sister-site that’s equally as inviting, attractive, and engaging to home buyers, it’s hard to argue just how serious this south Florida real estate firm is about a strong web marketing presentation.
Aesthetically, Dwell’s new condo website uses the same color scheme as their initial website, which of course works well for branding purposes, while the navigation is simple, effective, and provides users with just about every searchable option possible for condominiums in Sarasota. If you’re searching for a condo that’s between 1,500-2,500 square feet, there’s a link for that in plain sight on the home page’s left-hand side bar. How about waterfront condos or condos closest to Main Street? Yep, that’s there too.
What I love about this new Sarasota condo website is that it doesn’t give users, aka buyers, a reason to leave and search another site. Every search preference and virtually every condo building in the entire region is ready to be viewed without you having to do any work whatsoever. From a user-experience standpoint, it really doesn’t get much easier than that. And from an SEO perspective, well, Dwell nailed that too. After just briefly scanning though the site trying to find anything I’d do differently, it was pretty evident there simply wasn’t anything that needed to be changed.
So although DowntownSarasotaCondo.com has only been live for a short period, it’s only a matter of time before we see this beauty outranking other rival sites for any search term relating to condos for sale around gorgeous Sarasota, Florida.
Starting a quality website from scratch can be stressful and will often become overwhelming if you don’t know what you’re doing or have a strategic plan in place. If you’re new to the real estate industry and hope to start a website that will generate leads and provide a strong return on the monetary investment you make getting it live, the best model you can follow might just be from the folks down at Dwell Real Estate. Over time, it’s become clear they’ve not only conquered the local Sarasota real estate market, but also the world of successful web marketing.
