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Evaluate Your Website Performance Using SimilarWeb

By Joe Heath | April 18, 2013

If you’ve spent any time whatsoever on your real estate website, you of course want to see it rank well among all the different search engines for your primary keywords and keyword phrases. But have you ever wondered how your website stacks up against your all you competitors and other real estate websites in your market?

Screenshot from 2013-04-18 12:49:58

If so, then checking out SimilarWeb is definitely something you should throw onto your to-do list sooner rather than later. As one of the leading website analysis tools available to website owners, SimilarWeb, in a nutshell, allows users to get all the latest insights and performance intelligence of any site on the web, including your competitors. How it works is actually pretty straightforward. Simply go to and type in the domain of any website on the internet to find useful information such as the global and domestic ranking, traffic sources, user engagement, traffic geography, and even a list of similar websites. In addition, there’s also a great social tool that allows you to see which social media websites are referring the most traffic to your website, which is becoming a more and more critical piece of information as social media continues to grow in use and popularity.

Once you go to SimilarWeb and input your domain and understand the strength and performance analytics of your own real estate website, the next step is to get a grasp of where the competition is ranking. To do so, first identify your top local competitors, enter their domain name, and then compare how you measure up in terms of website performance and ranking. By evaluating your real estate website as well as your competitors, you should—at the very least—recognize how you can improve your real estate website, which in turn, can generate more sales leads and ultimately help you sell more homes.

Other [free] website performance tools are out there and available to use, but SimilarWeb to me is one of the easiest to use and arguably the most comprehensive. If you’re serious about web marketing and using the web to drive business and increase home sales, SimilarWeb is a can’t miss tool, so check it out today.


Joe Heath is a graduate of Indiana University and also holds a Graduate Certificate in Real Estate Development from Drexel University. After working as a Market Research Associate and writing published Market Snapshots for Hanley Wood Market Intelligence in Chicago, Joe now works as a Web Marketing Specialist and is a managing partner at Real Estate Web Creation, LLC.

Joe Heath is a Digital Marketing Specialist with Real Estate Web Creation — a boutique agency that offers affordable and effective SEO and website development services to real estate agents, brokers, home builders, and developers.
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