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Everyday Tools and Software Realtors Need to Use

By Ben Shepardson | May 20, 2022

Real estate professionals lead busy lives, so finding better and more efficient ways to do everything you do on a daily basis is always important. Without a doubt, some of the best methods for injecting lots of more organization and effectiveness into how you do business involve leveraging many of the great software tools that are available today that are ideal for that purpose.

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That’s right – you don’t have to hunt far and wide for a new or emergent technology to find a helpful software tool. You’ve already got everything you need right at your fingertips – you just have to know where to look! Here are some great everyday tools and software that realtors should be using on a day-to-day basis.

Google Calendar: the Best App You’re Probably Not Using

You know how important it is to keep your daily schedule streamlined and organized. Without a list of daily tasks, such as scheduled appointments with clients and colleagues, you’d be lost! That’s why keeping your daily, weekly, or even monthly itinerary updated and accessible at a glance is key to doing business effectively. This is why you shouldn’t sleep on a simple-yet-effective tool like Google Calendar

Google Calendar is ubiquitous. It comes with every Chromebook and Android phone ever made, it’s downloadable for free on the iOS App Store, and it’s fully accessible on desktops of all stripes. Better yet, your calendar syncs automatically no matter what platform you’re using it on, you can share it with others in a snap, and just about every CRM platform that realtors know and love supports full integration.  So don’t sleep on this great software tool that’s literally anywhere and everywhere all the time!

Mailchimp: The Granddaddy of Great Email Marketing Campaign Success

As important as keeping your scheduling organized, there’s something else that’s just as crucial to your success as a real estate professional: marketing. Digital marketing is particularly effective in this day and age, and one of the simplest methods that have the best reach and return on investment is email marketing.

There are dozens of tools out there that make email marketing simpler and easier, but one of the first ones to come to market is still, in the opinion of many, simply the best. Mailchimp is an all-in-one platform for sending emails to your contacts in the form of newsletters and marketing campaigns, including A/B testing and automation capabilities. As an added bonus, you can also use Mailchimp to social media posts in Mailchimp now as well.

The Sky’s the Limit

You can see how quickly using the right technologies can make a huge difference in how you do business. With just two suggested software apps, you can both keep yourself more organized and supercharge your digital marketing efforts. Imagine what else you could do if you committed even more deeply to the technology that already exists? Take your real estate business to the next level today!

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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