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Facebook Real Estate Advertising: Tips and Tricks

By Ben Shepardson | February 28, 2019

Social media advertising is a powerful tool that can be sued to grow any business. Using Facebook real estate ads to build leads and drive conversions is highly effective, but there are a number of ways to supercharge your Facebook real estate advertising to maximize your return on investment. Here are a few of the greatest tips and tricks to make your social media advertising budget work its hardest for you.

Leverage Your Targeting Options To Find the Perfect Audience

Facebook's marketing tools provide a high layer of flexibility when it comes to pinpointing your target audience. These tools are incredibly robust, and you can layer them one over the other to include or omit different types of prospective clients.

Just a few of these filters you can layer on to your Facebook real estate ads include geographical location, age ranges, income ranges, and home ownership status. Facebook's predictive analysis tools can even help identify people who have been tagged as "likely to move" within the next few months. You can choose and configure one, several, or all of these filters in order to find the perfect audience for your Facebook real estate advertising.

Plan for Peak Times

Depending on where you live and work, there are different times of year where the real estate market heats up. These are often your busiest seasons, and that means you have little time to sit around and organize Facebook real estate advertising campaigns. However, not planning for peak times can mean you're essentially leaving money on the table.

Planning ahead to increase your ad spend during these times can help you grow your business even further while peak season is in full swing. Even if this leads to just one or two extra sales for the period, it will certainly pay off the increased ad spend and then some. It's a great way to make your Facebook real estate ads pay for themselves.

Focus on Visual Content with the Carousel Ad Format

Facebook real estate advertising is all about making a strong visual impact on your prospect, and there are some excellent built-in ad tools that can help you get your message across in a visually stunning way. Chief among these tools is the Carousel ad format, which configures Facebook real estate ads to display a number of related images in one discrete piece of marketing.

Carousel ads are perfect for showcasing multiple rooms or views of a single property. Additionally, if you're marketing a set of interrelated properties, such as a new housing development or several independent properties within the same neighborhood, the Carousel ad format can make for a striking addition to your other targeted advertising posts.

Rely on Honest and Open Ad Copy

Social media users can be inundated by marketing materials, and there's only so many Facebook real estate ads that one person can look at before they tune them out. That's why it's so important to have your ad copy stand out from the crowd. One of the most effective methods for accomplishing this is to use honest and open content to your advantage.

Being honest and direct cuts through the fog of cynicism and distrust that most social media users have when they encounter Facebook real estate advertising. Using direct language, avoiding unrealistic or misleading imagery, and incorporating real-life quotes and examples of positive feedback and reviews from satisfied clients can go a long way towards establishing your real estate business as trustworthy and honest.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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