When it comes to marketing, returns that can be sustained over a long term should be regarded as successful campaigns. Not only is every business's strategy and ROI expectations different, but also the end result depends on how well your marketing is carried out. However, there are some frugal marketing ideas that provide good returns. These ideas, combined with influencer marketing efforts can help any real estate business increase their marketing strategies and be on a path towards more success.
1. Email Campaigns
Today's marketing software makes email marketing not only cheap, but fairly quick and easy to carry out. When combined with the right approach and some good content, the results make this form of marketing one of the best for businesses of every size. According to Smart Insights, two-thirds of companies have stated that email marketing is their best producer. This type of marketing strategy could be used with an influencer marketing strategy where key individuals are targeted and contacted. However, it is more commonly used a broad, general, outreach type of strategy.
It's true there are many factors in planning a good PPC campaign—including getting the right keywords for the right price. More complex and large-scope PPC campaigns may require highly experienced marketing coordinators, but when the right balance is achieved, PPC offers strong returns. This strategy is one that would be more influential in a general audience outreach type of strategy. This could also be particularly helpful when trying to reach a general audience in a broader real estate area, instead of smaller niche markets.
3. Content Marketing
Content marketing with SEO can cost nothing except the cost of producing content. Every bit of content you publish should not only provide value to your prospects, but should be intelligently structured to make the customer journey as engaging—and directed—as possible. Content should direct prospects along the sales funnel you create to get the best conversion rates. Quality content with effective SEO built in to bring traffic in the first place works. You may not think that this applies to the real estate business world, but it is definitely pertinent. Any content dealing with real estate, from common house care tips to strategies for selling your home more quickly could be placed on a blog and used to drive traffic. It may take time and skills to build momentum, but the typically low cost of content production means your returns are sustainable long term.
4. Social Media
Social media sites do charge money for wider marketing campaigns, and that could cost thousands, depending on your ambitions. Or you could sit back and encourage followers to "share" your posts to build momentum with no risks. Either way, you can spend as much or as little as you like until you start getting results. Many of the major sites like Facebook now offer tools to help you get the most out of your efforts. This is a prime platform to use targeted marketing strategies for influencer marketing, seeing as if you can get influencers behind your campaign you automatically have outreach to their followers and communities as well. Social media marketing is very popular to be used in today’s age, as well as with an influencer marketing strategical approach.
Paid advertising takes money; “free” advertising takes time. Both approaches will have a learning curve for real estate professionals looking to build a market presence. It might be wise to try as much of a balance as your budget allows. Still, both email and content marketing are proven ROI strategies that you can put to work for practically nothing.
Emma is a freelance writer currently living in Boston, MA. She writes most often on education and business. If you’re interested in more economics, find out more here. To see more from Emma, say hi on Twitter @EmmaSturgis2