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Google Business Profile for Real Estate: Should Agents Set Up a Page?

By Ben Shepardson | June 8, 2022

Marketing your real estate business has always been an incredibly crucial task. You can’t be successful without sourcing clients, and in today’s always-connected world, one of the most effective ways real estate agents can become social media marketers and have a true digital marketing strategy is by taking advantage of the fact that all of us are wirelessly connected through the internet, often always. You may also want to consider the help from a good place like AgencyReviews. In the article, we will show you the many advantages of the Google Business Profile.

There are dozens of digital marketing technologies that you can choose for your own marketing plans, and you can easily pick and choose which you want to focus on. Yet if there’s one that you shouldn’t sleep on it is invariably the Business Profile provided by search engine giant Google. Here’s what you need to know about using your Google Business Profile for real estate and whether you should set up your own page.

What Is Google Business Profile?

Before we get into the great ways you can use your Google Business Profile for real estate marketing and success, it’s necessary to understand just what it is and how it works. Business Profile isn’t a new service that Google has cooked up. In fact, it’s been around longer than you think – it’s just gone through some rebranding. You’re likely more familiar with it as the Google My Business app. In fact, you might have even used it in the past!

No matter what it’s called currently, Google Business Profile is an invaluable tool that allows local businesses to manage how they appear in Google’s search services. The free service offers you opportunities to have your business listed in detail in Google Search and Maps results in a personalized manner. This way, you ensure that you are providing crucial information like the store or business hours, contact information, images, or even unique offers. 

So Why Use Google Business Profile for Real Estate Businesses?

Let’s be completely clear here: Google has an absolute stranglehold on the internet search market. In fact, research shows they have a 92 percent market share as of April 2022. In other words, if you want to show up in web searches when someone looks for “real estate agents near me”, for example, you better make sure you’ve got your business information listed correctly in Google’s search infrastructure!

And local search is one of Google’s biggest benefits. Unless someone is relocating across the country, they’re looking for realtors like you in local neighborhoods. Having a fully fleshed-out Google Business Profile that has plenty of helpful information about you and your services is always going to attract more attention in search results. In a professional market as competitive as real estate, standing out in the crowd is an absolute must.

Google Business Profile for Real Estate Is Great For Establishing Your Personal Brand

Another incredible reason to consider using Google Business Profile for your real estate business is that this tool is ideal for showcasing your professional brand in an individualized way. Thanks to the ability to share images and other types of content, you can demonstrate your expertise in the local real estate market and build rapport with prospective new clients. 

Google Business Profile also has consumer rating and review functions, which is an incredible resource that you can leverage. Testimonials left by real clients that had satisfying and positive interactions with you are invaluable, as people absolutely pay attention to these ratings and reviews. IN fact, 97 percent of users looking into local businesses to see if they’re a good fit rely on these online reviews.

Setting Up a Google Business Profile Couldn’t Be Easier

Another great reason why setting up a Google Business Profile for real estate professionals is so advantageous is that not only is it a free service, but it’s also a simple and uncomplicated matter to set up your business profile. Simply navigating to the Google Business Profile page, or even downloading the mobile app, makes it easy to access your profile, populate it with what you want, and to even respond to customer queries or comments whenever and wherever you are.

It’s true that the more detailed information you share about yourself and your business, the better chances you have at drawing the attention of potential clients. Yet at the same time, you choose how much information, and what kinds of information, you share with the public. This flexibility also extends to how many ways you would like search users to reach out to you, as there are options for users to schedule appointments or even send you direct messages for an instant answer.

Enhancing the Customer Experience

In the end, Google Business Profile is a key tool for ensuring that anyone that encounters your real estate business online leaves a positive impression. Having a robust and informative online search profile via Google Maps shows that you value the time and effort it takes to search through Google results for complete and helpful information and that often translates to having potential clients look on your business more favorably than others with listings that aren’t as comprehensive.

Does setting up and managing a Google Business Profile takes time and effort? Of course, it does. You will need to not just initially fill out relevant information but maintain it over time so that it stays current. You’ll also have to be fully engaged in users that ask questions or leave comments in reviews. In the end, though, it’s all about enhancing customer experiences and ensuring that you’re building strong relationships with new clients and old ones alike. 

The Final Verdict: Use Your Google Business Profile

Real estate professionals aren’t strangers to hard work. Having a detailed Google Business Profile requires more than a little sweat equity, but you also obtain a profile on Google with the potential return on that investment incalculable. If you don’t already have your own Google Business Profile, or if yours needs updating, now is the time to do so!

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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