Real Estate Marketing & Beyond
Growing your realtor business can be challenging sometimes. It often feels like every other real estate company out there has already figured out the best methods and practices for expanding their own reach, making it seem like you've been left in the dust. It's enough to make you pull your hair out in frustration!
But don't throw in the towel just yet. Growing your realtor business is all about finding new and creative approaches that you might have missed if you weren't looking too carefully. Here are a few great ideas that might be just what you're looking for.
Real estate is already a geographical game, so it makes sense that you're not going to be selling properties in neighboring states. But you can fine-tune your approach even more by going hyper-local and limiting your efforts to one or two choice neighborhoods. This allows you to focus on these neighborhoods in unique and creative ways.
Examples of things you can do to show how tuned in you are to these hyper-local neighborhoods include hosting local tours for anyone interested. This gives you an opportunity to show off your knowledge of the neighborhood as you point out schools, parks, restaurants, and other interesting and important landmarks.
Growing your realty business is all about appearances, and one excellent way to increase your visibility is to showcase your real estate agency's social awareness and corporate culture. You can do this easily by partnering with local or national charities that are relevant either personally to you and your staff or that are relevant to your business sector.
Habitat for Humanity and other related housing charities are an excellent choice for any company in the real estate industry. Other good charity options for partnership or sponsorship include fundraising marches for breast cancer or related illnesses, organizing winter clothing drives, and volunteering at food pantries or animal shelters.
Today's technology tools provide realtors a number of new tools when it comes to showcasing properties. Real estate businesses that make use of these technologies in creative ways build strong reputations for themselves as innovators, and this attracts a lot of attention from would-be home buyers. Before long, word gets around, and demand for your realty business has gone through the roof.
Some of the best tools include 360-degree virtual home tour technologies, which employ a specialized camera to capture every interior room in a property and then stitch them together in a 3D environment that can be explored in real-time. However, you don't even need to go to such lengths -- recording video on your smartphone as you walk through an open house while pointing out a property's qualities and then making this video available to others is often more than enough to build an audience.
So many people spend time on social media platforms today that you're missing huge opportunities if you don't also have a presence on popular social sites like Facebook, Instagram, or Twitter. The problem, though, is making your social media pages stand out in a sea of similar ones from other real estate companies, all of which are competing for attention.
Growing your realty business with social media becomes easier, though, once you provide unique content that adds value to the lives of social media users. Serving up content that answers questions about the home buying process, sharing DIY tips for home improvement and building curb appeal, and making social media users laugh with funny and entertaining content makes your social media page stand out -- and that makes your real estate business memorable.
