Real Estate Marketing & Beyond
Image courtesy Sportech via Flickr.com
If you’re a baseball fan, perhaps you’ve heard about the blockbuster trade between the Los Angeles Dodgers and the Miami Marlins for superstar Hanley Ramirez. Of course, with Mr. Ramirez now officially playing in L.A., all the headlines creatively used the catch-phrase “Hanleywood” in place of “Hollywood” to welcome the starting 3rd baseman to town with open arms.
One such headline I caught used wording such as “Welcome to Hanley-Wood,” while the MLB.com Facebook page even updated its status to: OFFICIAL: HANLEYWOOD IS BORN! So, what exactly does this have to do with real estate, you ask?
Well, what these sports outlets failed to realize is that Hanley Wood has been alive and well long before this week’s latest baseball transaction. In fact, those familiar with the real estate industry know Hanley Wood to be something much different than the latest baseball spectacle currently happening in Los Angeles.
Instead, Hanley Wood has been a cutting–edge business-to-business media and real estate data company for both the residential and commercial construction industry since 1976. With at least 14 magazine publications, over 30 websites, an Exhibitions division, Market Intelligence division, and full-service Marketing division, there’s no doubt Hanley Wood continues to make its mark among home builders, developers, and various other professionals servicing the residential and commercial construction business.
So if the Hanley Ramirez trade works out for L.A.’s beloved Dodgers and Hanleywood becomes an even bigger sensation, remember that there’s still only one true Hanley Wood, and it’s got nothing to do with baseball.
Joe Heath is a graduate of Indiana University and also holds a Graduate Certificate in Real Estate Development from Drexel University. After working in the market research sector and authoring published Market Snapshots for Hanley Wood Market Intelligence, Joe now works as a Web Marketing Specialist and co-owns Real Estate Web Creation with his partner, Ted Guarnero, a 25+ year real estate veteran.
