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Home Builder Marketing Tips To Gain More Leads

By Jamie Richardson | February 5, 2020

As a home builder, you also need to step up and ramp up your marketing tactics to keep up with the times. If you can maximize the potential of today’s marketing technology and tools, you will be able to get more leads. New marketing strategies can bring you more customers and increase your sales in the long run.

Here are some home builder marketing tips to help you gain more leads:

1.                  Consult Professionals

If you are not very familiar with marketing, it would be best to first consult experts and professionals in the field as part of your training and research. There are many institutions that offer marketing training for home builders. This will greatly aid you in crafting an effective marketing plan to gain more leads.

For example, hiring the likes of New Home Sales Coach can help guide you through the right kind of marketing that will generate more leads. Marketing campaigns and promotions don’t always convert into leads. With a sales coach, you can learn ways on how to make effective and useful marketing campaigns that will result in more sales. Hiring a sales coach will prove to be a great investment for you in the long-term.

2.                  Use Search Engine Optimization For Your Home Builder Website

Whenever people need something, they usually resort to using search engines to look for answers for their various queries. Because of this new behavior, you also need to be present in that space as a home builder in order to gain more leads. In line with that, search engine optimization (SEO) could be exactly what you need to have a better chance at getting more leads.

SEO is a marketing method that allows your website to rank higher in search engine results. The more efficient SEO you have, the higher the chances of your website appearing on the first page of search engines. SEO strategies involve using keywords, link-building, and optimizing your website for mobile, among others. There are also many SEO tools available online to help you do this; you just need to do a little bit of research.

3.                  Interact With Customers

Nowadays, it’s not enough to put up advertisements and hope your customers will go to you. Right now, it’s all about customer experience. This is why you need to interact with your potential customers wherever they are, whether it be online or offline.

One strategy you can do is to set up an email newsletter. Once your customer lands on your website, you can prompt your customers to sign up for an email newsletter. With this, you will be able to directly discuss anything about your products to keep your home builder business top of mind.

On the other hand, since everyone is already on social media, your home builder business also needs to have a strong social media presence. This is one of the most effective ways to start a conversation with your customers. You can use platforms such as Twitter, Instagram, Pinterest, or Facebook to reach new customers and generate more leads.

As a reminder, don’t forget to put your contact details on your website. Your customers need to know how they can contact you so that if they have questions, they can ask you directly. Clarifying concerns of clients will most likely lead you to making more sales.

4.                  Be Extra With Visuals

With homes, visuals are everything. To be able to generate leads and create more sales, you need to invest in the way your projects are displayed to your potential clients. You can do this by adding interactive floor plans that will allow your customers to get a better view of what to expect.

In addition to that, it will also be very helpful if you have photo galleries available that can show your clients a range of your projects and works. Content creation via videos can also be useful in portraying your work while keeping your customers engaged. For instance, you can use videos to take your client on a tour of one of your projects.


Don’t fall far behind when it comes to home builder marketing. With the tips given above, you will be able to make an action plan to gain more leads, catapulting you to the top of the game. It’s best if you keep yourself updated with the latest technology because it can change your business and bring you a lot more leads. Coupling good homes with great marketing, you will be surprised with the results of your efforts.

Jamie is a 5-year freelance writer who enjoys real estate. He is currently a Realty Biz News Contributor.
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