Real Estate Marketing & Beyond
In an effort to help revitalize the real estate industry, HomeFinder.com welcomed five real estate agents from across the country to Chicago from September 12-14, 2012 to receive a once-in-a-lifetime, two-day business and style makeover.
The five randomly selected, winning agents of the HomeFinder.com Agent Makeover Sweepstakes spent 48 hours with a team of experts who had one unified focus: to give the winners industry insight to reinvigorate their businesses. The winners were:
Ten thousand real estate agents applied for their chance to win the intensive two-day makeover that included business, marketing, branding and social media training. “As an inaugural program for HomeFinder.com, the volume of entries no doubt highlights a hunger on the part of real estate professionals to grow and learn, as we prepare for the next wave in real estate,” said HomeFinder.com CEO Doug Breaker.
The five winners underwent a rigorous 48 hours of real estate-focused business and marketing training. Additionally, each agent received a total image makeover that included a personal styling session and professional outfit, as well as a hair and makeup consultation. The one-on-one business and style sessions included:
“The HomeFinder.com Agent Makeover Sweepstakes experience was completely awesome! Not only did I leave with valuable tools, advice and resources to further enhance my practice, but I also left now knowing four other wonderful real estate colleagues,” said winner, Jaclyn Erwin, owner of Jackson Erwin Realty.
As the site that “gets” real estate agents, HomeFinder.com understands the past few years have not been easy for the real estate industry as a whole – especially for agents. The goal in launching this inaugural industry program was to help offset some of these difficulties. As experts in the digital real estate marketplace, HomeFinder.com wanted to offer five agents the opportunity to revamp their online and offline business to help them start building a stronger business for the future. Founded over a decade ago, HomeFinder.com has seen multiple real estate cycles. This industry tenure enables the company to provide unique resources, education, coaching and support to real estate professionals.
“After speaking with the industry experts and taking in all the presentations, I feel I have had a ‘rebirth’ in this business. I have a newfound excitement for real estate,” said winner, Kalen Raynor, owner of Ponquogue Point Properties Inc.
While only five agents were able to attend the in-person event, all ten thousand entrants and millions of agents can benefit from the day-by-day blog posts, expert articles and videos compiled from the two-day event.
“We succeeded at providing a unique educational experience for five agents and now want the chance to offer all of the real estate agents in our space insight into the best practices and expert knowledge,” said Breaker.
For more information on the HomeFinder.com Agent Makeover Sweepstakes, visit: homefinder.com/agentmakeover.
