Real Estate Marketing & Beyond
Real estate agents, like lawyers, get a lot of bad press. We assume that they are there to siphon off money from us. But it is not correct. If anything, it is a terrible example of stereotyping. If you look at it, an estate agent representing a property management firm can help you a lot and help you save money. If that startles you, read on as we inform you how they can save you money and time.
First, let us explain how you are safe with an agent, and it's not the other way around.
There's an association of real estate agents called NRA (National Realtors Association). However, not every agent is legally required to be its member, those who do pledge to do their businesses transparently and honestly. In case of any wrongdoing, the buyer can refer the agent to the association, which can take punitive action against the offender as the case may be.
So, you can approach the agent with an open mind and discuss everything you want to. He is there to guide you and make it a mutually beneficial relationship.
Let's now see how real estate agents can help you save money.
And time, as they say, is money. Marketing and selling a property is a time-consuming and demanding job. It takes more than a few listings to sell your home. It would be best if you made yourself available to prospective buyers all the time. And you will be hard-pressed to do so with your day job and everything. It is where a realtor would be of immense value as he will deal with the clients on your behalf.
And not everyone is adept in this art. But guess who is? Yes, you guessed it right, it's the real estate agent. He knows it well because he has been doing it for so long, and it is primarily his job. He knows the technical jargon, the points that
matter, and which ones to emphasize and which ones not. He will bring them out like a chess player making his moves. He is far better equipped to deal with the clients than you.
The property does not stand in isolation. Different laws govern its existence, and quite a few of them can be. While a realtor is not a lawyer, he is aware of such rules because it is his job, and he deals with them daily. He will guide you on whether or not you can use your house for commercial activities or what permissions you need to make some material and structural changes in the place. He can give helpful input on all these matters.
A property management firm has access to several listings. Different people come to list their properties with them, hoping to sell them at a premium. While your information may be limited to a few listings sites or word of mouth, the agent knows it all. He can show you properties or find buyers for them that meet their demands, preferences, and needs. It makes the whole process easier and less time-consuming.
Even a brand new home can have problems that you may not be able to see because it requires in-depth knowledge and experience. While you, of course, lack in both, a realtor knows his trade inside out. He can help you with your home inspection report a great deal. He can also get the repairs done in no time and at a concessional rate because he knows the technical men doing such jobs.
A real estate agent knows several buyers and sellers. He is ideally placed to converge buyer and seller's interests. He knows which buyer would prefer which property. Such connections come in handy when looking for customers. There gets no need to list your ad and wait for a response. The realtor's links would get the job done.
It is imperative that you demand a fair and just price for any property. If you ask for a price that can be unjustifiably high, it will drive the buyers away. Similarly, asking for too low a price can mean a loss for you, and it can make sellers suspicious too. An agent can help you demand just the right price, which is competitive and acceptable.
A realtor knows everything about your home; it includes its flaws too. The same goes for the location. He can highlight all the property's positive aspects and its location befittingly. He will also downplay the property and the place's drawbacks. He is trained to do so, and that's why people approach him.
When dealing with an agent, he will filter out offers on your behalf. There will be many unqualified buyers who are there just for it. They are not really buyers but want information and are just asking for a price. The agent will sift all the offers and only proceed with those that he finds genuine.
Buying or selling a house is a complicated process and requires the observation of specific legal provisions and regulations. It also involves the preparation of certain documents for record-keeping and for submitting to various agencies. A real estate agent knows everything about it and will assist you in this regard. Click here to find out the standard terms & conditions in a house offer.
These are some ways an estate agent will benefit you if you engage him to sell the house. There can be many other advantages of working with the agent, but we have highlighted the most common and prominent benefits that will also give you financial incentives.
