Marketing your real estate business is an important part of its success. The modern world, however, has evolved away from traditional advertising methods like billboards, mailers, and television commercials; the new normal is digital marketing. Yet even digital marketers struggle today because of the reliance most individuals have on their mobile devices, which has yet again disrupted advertising standards and methods.
What's a savvy real estate marketer to do? The answer lies in using those same mobile technologies, the ones that have been stymying your efforts up to now, to your advantage. One of the most effective ways to harness mobile technology is to use SmartTouch Geo, a geofencing technology built specifically for the real estate industry that supercharges your ability to reach prospective home buyers where you do business.
"Geofencing" is a relatively new concept, one that has grown up and developed out of the mobile device boom. With tablets and smartphones having integrated GPS and other capabilities to pinpoint the location of their users, it's proven increasingly easy for developers to use these capabilities to create geographical zones for marketing purposes. In other words, developers can create an invisible "fence" that, when a device crosses over into the fenced-in zone, triggers certain things to happen.
The possibilities are endless. From not having to unlock your phone while at home to being provided push notifications to pick up your medications when you pull into the pharmacy parking lot, geofencing adds convenience and utility to users. Geofencing can be even more specific with pinpoint-accuracy RFID capabilities, allowing a phone or device to provide content appropriate to what room of the house you're in or what aisle of the supermarket you're browsing.
It should be fairly obvious how geofencing can supercharge real estate marketing campaigns. In a general sense, home buyers can be alerted to houses in their neighborhood that go on or off the market, up to a pre-determined radius from either their home or a fence centered on their device, and these alerts can provide crucial information that might encourage a home buyer to click through and look at a listing more closely.
Another application of geofencing can be applied in open houses. Individual geofences set up for different aspects of the property can showcase design elements, construction details, and anything else that a potential home buyer might feel the need to know. Having a "self-serve" aspect to open houses means that you, as a realtor, have more time to answer specific questions instead of basic ones, freeing you up considerably.
Geofencing is clearly an excellent marketing tool for realtors, but the question remains: how do you create and run a geofence-based marketing campaign? The technologies used to do so are relatively new and require specialized knowledge, something that you may not have access to within your own real estate office.
This is where SmartTouch Geo plays its part. A fully integrated CRM software platform with built-in geofencing capabilities, SmartTouch Geo makes it easy and intuitive to set multiple geofencing locations that serve targeted ads and marketing content to any mobile device that approaches. Combined with lead tracking and conversion tools, SmartTouch Geo's geofencing tools make it an excellent resource for your marketing needs.