But what exactly are hashtags?
Put simply, they are a way of tagging the topic or theme of your content so that other people can easily find it.
To give you a clear understanding of hashtags and their use, here's a list of the top 10 hashtags used on Instagram so far this year:
As you can see, most of the hashtags are self-explanatory. For instance, if you were interesting in fashion, then you would click on (or search) for the hashtag #fashion. This would then bring up a list of posts/images that were tagged with this label.
Hashtags work on both Instagram and Twitter, and are a great way of finding specific content - as well as helping other people to quickly discover YOUR content.
Many users of Instagram and Twitter do all their content searching by using hashtags.
If you're tweeting content on Twitter, or sharing photos on Instagram, then it's vital that you include relevant hashtags to enable people to find your posts.
When it comes to real estate, here are the hashtags that you'll most likely want to use:
#realestate - The most popular hashtag, with more than 1,000 tweets per hour featuring this tag. Property seekers are likely to make their first searches for content by using this hashtag.
#justlisted - Include this hashtag if you want to add a sense of urgency to your post. People love to see what's new - including the latest properties.
#dreamhome - This should only be used sparingly. However, when you have a luxurious, lake view property to market, this hashtag would be a great fit.
#investment - This hashtag is not specific to real estate, but it does attract the perfect audience. Namely, people with money, who are looking to make investments. Some of these will definitely be interested in purchasing properties.
#openhouse - Use this hashtag to promote your open house listings. You may also want to customize this hashtag to your specific area. For example: #openhousechicago
#countrylife - For rural properties or vacation getaways, this hashtag will do the trick. Many people aspire to live in the countryside. Draw them to your content or listings using this hashtag.
#oceanview - This one is irresistible. Almost everyone would love an ocean view property. If you have one for sale, make sure that people can find it by using this hashtag.
Firstly, always include at least one hashtag on all your posts. However, there is nothing to stop you from including several hashtags. In fact, it's been found that three or four hashtags per post generates the most amount of hits.
In terms of placing, most people add their chosen hashtags at the end of their content. But, you can also experiment by embedding the hashtags into the body of your text. For instance: "Your local #realestate agency, where your #dreamhome becomes reality."
Finally, it's worth remembering that popular hashtags can lead to your content being lost among thousands of other posts. To avoid this, why not try adapting hashtags to your local area (e.g., #oceanviewmanhattan or #openhousemiami).
Hashtags can super-charge the promotion of your content. Try it, and see for yourself.